I’ve always been fascinated that you can make money in business
without being perfect. Like horseshoes, just being close can
make you a big winner.

I wish they had taught me this in a business class. I would have
succeeded sooner. I’ve learned this from long experience.

I understand now that taking action makes me money. Trying to
be perfect just makes me frustrated!

I think new people are often intimidated as they start a
business, especially an Internet business. They’re trying to
learn everything and struggling to understand mountains of
information. In the face of all that, it’s easy to be
overwhelmed and never really get started.

After all, if you can’t understand everything and do a perfect
job, you probably shouldn’t get started at all, right?

Wrong! Very, very wrong.

The old saying, as I’m sure you’ve heard, goes like this: “If
it’s worth doing, it’s worth doing right.” The implication is
that you should not attempt anything unless you can do it
perfectly.

I am adamantly opposed to this idea. First, because I know
there’s a ton of things I do that are less than perfect, but are
important to me anyway.

Some I do for pleasure - like playing golf. I’m nowhere close
to perfect, but I enjoy the game.

Others I do for business - many of these pursuits don’t work
perfectly or, sometimes, even well. But, most of them make me
money in spite of the imperfections.

My second objection is that the idea of never attempting
anything unless we’ll achieve perfection simply boils down to
never attempting much of anything at all. Truly, achieving
perfection in any one pursuit is the achievement of a lifetime.

One of the many reasons I love doing business on the Internet is
the huge margin for error that exists. I can make a lot of
mistakes and still profit. Your overhead (fixed costs) to be in
business online is a $100 or less per month including your web
hosting, merchant fees, etc. To break even, we just have to make
back that $100. Of course, all the money above the $100 mark is
profit that goes in our pockets.

When we advertise our business, we won’t always get it right the
first or second time. But, even a bad ad will bring in some
money. If you spend $100 to run an ad, you’ll rarely lose the
entire $100 unless you have a horrible ad being run to a
completely incorrect list. A marginal ad will usually make you
a profit.

A good ad will bring you huge profits. A great ad will bring
you riches.

We all should work to refine our ads to make them good ads, but
we get to make money even when we are testing and refining.

To make money, we don’t need to be perfect. We just need to be
taking consistent action to build our businesses.

So, go and be imperfect.

If you want to find out how I create over $3,000,000 in yearly
sales on the Internet - and you can do the same or better -
check this out:

http://www.mininggold.com

Yours in success,

Shawn

I don’t care what business you’re in. I don’t care what business you’re trying to promote. It doesn’t matter.

The number one mistake is the same for all of them. If you don’t avoid this mistake, it will kill your business as surely as the sun will rise tomorrow.

I have seen hordes of business, large and small, devastated by this simple mistake. It’s easy to make. You’ve got to do everything to avoid it. Here it is:

“Don’t spend more money on marketing your business than your profits allow.”

I told you this was simple. Think about this . . . why did all those hugely funded dot-coms fail? They spent more money than they made.

Worse yet. They spent money on marketing without having any idea what they were getting for that investment.

Now, you don’t have to have millions at your disposal to make this mistake. I correspond often with people who have blown through their small marketing stake. They started with a few hundred and now have nothing to show for it. How tragic.

If you run out of money, your business dies!

The key to marketing on the Internet is to find ways to market your business that are either free or very low cost.

If you want to always make a profit, don’t spend money on marketing. Use free methods like banner exchanges, link exchanges and joint ventures. They cost you nothing so every
sale you make should be profitable.

I not only use free marketing, I also make extensive use of low cost marketing strategies like ezine advertising. One recent ad cost me $100 and created $1,300 in profits in one week.

Guard your marketing money carefully. Only invest your money in small increments. Only increase your spending when you’re sure you’re going to quickly create enough profits to cover your investment. If your website does not allow you to do that,
then consider working on it until it does.

The Internet can be your personal goldmine as long as you manage your business wisely and keep your costs down.