Archive for April, 2009
Start Listbuilding before You Launch Your Product
Posted by: | CommentsListbuilding, as most of us know, is the bread and butter of Internet marketing. It is the ever-coveted return traffic that we’re all looking for. If you’re just starting with building your list, there are some things you should know.
The greatest mistake a person can make when they launch a business website is to think that they can just throw it up and expect that the traffic will come. Yes, an opt-in form is the ideal way to get your listbuilding up. Yes, a good squeeze page is the way to get them to sign on to the list. However, you shouldn’t think that this starts with your product launch.
You should actually start your listbuilding BEFORE you launch your product. You may have surmised that you should advertise your product before launching it. This is true, but you should already have your squeeze page up, and you should link to the squeeze page in your advertisements.
This provides an avenue for you to interact with your new list before the ball really gets to rolling. During this time, you can generate more excitement about your product in your emails. This way, you can accomplish three goals.
First, you can convince Read More→
Keyword Research Is Essential for Getting Traffic to Your Website
Posted by: | CommentsOf all the ways of getting traffic to your website, keyword research is probably the most essential step in the process. It’s often an overlooked step, as many people think they already have their keywords picked out. This is one of the sloppiest errors of all time.
Keyword research is essential because the slightest variation in your keyword phrasing can drastically change the amount of traffic you gain from it. The altering of one word for a synonymous one can change the traffic from several thousand visitors a day to one or two. As you can see, this makes all the difference in the world in getting traffic to your website.
There are several ways available to do keyword research. The first that I would like to mention is what is called “organic keyword research.” The idea behind this is to type a keyword into a search engine. By observing the appearance of the results page, much can be surmised about the market of this keyword.
For one thing, the number of pages that the search engine found can be used Read More→
Making Sales from Getting Traffic to Your Site
Posted by: | CommentsYou think you may have learned all there is to know about getting traffic to your site. You have consistently good search engine rankings. The layout of your webpage is flawless. Your meta tag and meta title virtually jump off the rankings page. Yet, you don’t seem to have much in the way of sales.
Unfortunately, getting traffic to your site isn’t the end of the story. Otherwise, anyone could do it. What you need to do now is to turn that traffic into conversions.
The first thing you need to do is examine just what kind of impetus you provide for actually buying your product. Now that you’re getting traffic to your site, why should they buy your services? There are ways and means of doing this.
Enthusiasm
The language of your squeeze page is important. If your word selection doesn’t say that your product is Read More→
Partnerships: The Top Level of Affiliate Marketing
Posted by: | CommentsAfter some time as an Internet marketer or as an affiliate marketer, you will eventually come to a certain golden moment. You will have generated enough authority and enough trust among your peers that you can enter into partnerships and joint ventures. You have truly made the top rung of affiliate marketing, but now is no time to drop your guard.
You have made it this far for one reason: You have been good to your customers. Mistakes along the way about affiliating yourself with bogus products can almost be forgiven, just so long as you treat your leads well. Of course, promoting shoddy or shady products can tend to get expensive if you have to make things up to your customers. Careful selection of what you promote is obviously in your best interest.
At any rate, now that you’re entering the realm of joint ventures, you have to be especially careful about what company you keep. After all, promoting a product as a JV Affiliate is one thing, while having your name on it is another. How can you avoid the trap of having your name attached to a crap product?
First of all, as soon Read More→
How to Create a Squeeze Page for Insane Listbuilding
Posted by: | CommentsWithout a doubt, the squeeze page is the bread and butter of listbuilding. It’s also well known that building a massive list is essential for your online business. It then follows that in order to grow your business, you have to build a large list. In order to do that, you need to have a squeeze page that makes conversions like a tent revival!
First of all, it starts with the search engine optimization of the page. After all, people have to find it first, right? You can hire a reputable search engine optimization firm to do this for you if you don’t want to worry about keyword placement, meta tags and all that hoopla.
As part of the SEO of your page, it should be clean and professional looking. Don’t bog it down with animated graphics or midi files. Make sure there’s plenty of white space on the page. The colorful stuff should all be on the borders, and the text should be easily read. Make sure that your product’s name is prominently displayed. If your name has authority, make sure it appears prominently as well.
People love free stuff. The easiest way Read More→
Parasites in Affiliate Marketing
Posted by: | CommentsWhen you think of parasites, you most often think of small creatures that you get infected with. These aren’t precisely what I’m talking about. While they share many of the same characteristics as the physical parasites, there is one major difference—they’re electronic. There is a particularly evil criminal form, a dark side of affiliate marketing that uses them.
It can’t honestly be said that affiliate marketing is the complete motivation for using Internet parasites. There is too much of a sociopathic mentality about it. What are these “bugs,” as they’ve been commonly referred to, and what exactly do they have to do with affiliate marketing?
Adware
Adware is the most commonly used Internet parasite for shady direct and affiliate marketing strategies. It and spyware are often considered to be interchangeable, but there is a primary difference. Spyware scans your computer for browsing history files. Adware generally just sticks to delivering unsolicited advertisements by either generating pop-up, pop-under and banner ads, as well as possibly hijacking the browser to a sales page.
Spyware
Spyware is very much like Read More→
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