Archive for May, 2009
Getting Traffic to Your Site with Googles TV Ads
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Many business owners on the Internet don’t consider TV ads very often. It seems to have been less cost effective than other methods of advertising. That, and the question of what station, time slot and so on has further complicated the issue. It’s not so anymore.
Google recently launched a service called TV Ads. The name isn’t exactly catchy, but it’s an interesting new service that provides an avenue to get your advertisements on TV. Let’s see how this works.
TV Ads works based off of the AdWords concept. You use the same format to pick and choose the specifics of your TV ad campaign. What’s better is that the price is variable depending on just what you want to do with it, or how badly you want it. The auction-based format can help you determine just how much service you want versus expense.
It can also provide insight into how many impressions you can expect from their service, reach target audiences with less wasted air time with audience measurements, and targeting tools. Essentially, you do a Google search with your keywords, and it will provide relevant TV programs so you can nail down your best time slot. You can will also get reports on your ad placement, so you can measure your results and alter them as you need to.
To get started on your campaign, you basically follow Read More→
Diversity, Diversity, Diversity
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One thing you don’t want to do in affiliate marketing is to stick with just one merchant or pay system. As a matter of fact, as a general rule, you will want to diversify every aspect of your marketing. Especially in the beginning.
Specialization is for insects. As human beings, getting opposable thumbs was just the beginning of our domination of the planet. Speech was only a second step. We were able to do things that no other creature on Earth could. These all culminated into a diversity of skills that is constantly increasing.
Consequently, those who have the most diverse abilities have the most resources at their disposal and have the highest chance of success. This has been proven throughout human history. In more modern times, this is especially true in affiliate marketing.
If you specialize in selling for a particular merchant, you only get the benefits of selling that merchant’s products. In the sense of competition, your merchant may one day become “yesterday’s news.” By being mercenary and working for several merchants, you stand a greater chance of weathering that storm.
Products are also a way you could be limited in Read More→
Viral Marketing for List Building
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Gaining interest from viewers is ultimately the big trick of list building. Exposure has its place, to be sure, but yelling from the top of a mountain isn’t going to help any if no one is listening. One of the best ways to build interest in your product is viral marketing.
Viral marketing takes advantage of the oldest marketing technique and brings it to a higher level. It’s word of mouth at the speed of light. This concept is what should be in mind with any viral marketing campaign.
Many businesses have misunderstood viral marketing to be just a matter of venue. Companies have posted their television ads on YouTube hoping to capitalize on viral marketing and wondered what went wrong when it didn’t have the desired effect. They miss a crucial part of what viral marketing is.
The essentials of viral marketing are that it has to be free, it has to be “contagious,” and Read More→
Know What You are Marketing
Posted by: | CommentsOne of the first questions people tend to ask when they first get into affiliate marketing is, “What should I market?” The answer is pretty simple, though it may not be the most lucrative. You should start off marketing things that you know and love. It may not be a product with a large commission, it may not have a high conversion rate, it may not even be the best managed system. However, if you know it and love it, it will show.
First of all, when you’re an affiliate marketer, new customers will often ask YOU specifics about what you’re promoting. The product itself may have a full support staff, but for some reason, they come to you for answers. Your ability and willingness to answer them will show you to be more than just a guy throwing up links all over the place.
While you do want to direct them to the support staff in most cases, sometimes it’s easier and friendlier to answer the question yourself. This has several benefits. Initially, it’s an opportunity to actually SELL the product and get your commission the old fashioned way. It also builds trust by showing that you are willing to stand behind the product you’re promoting. It additionally shows that you’re concerned about the leads you’ve generated.
Another important element of having knowledge and interest in Read More→
Building a List with a Blog
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These days, the Internet is becoming more of a social medium. Constantly, people are finding new ways to connect with each other. Naturally, as Internet marketers, we jump into the mix.
Web 2.0 properties have been used for some time as marketing platforms. They have been used to announce product launches and special promotions. Of course, Web 2.0 properties, particularly blogs, can be used to build a list.
The best way to monetize your blog is if you set up your own with a service like Clearblogs.com or WordPress.com. You will have to set up your own website and everything, but this is where it’s worth it. You can control the design of the blog and can include an opt-in field.
Opt-in fields can typically go three ways Read More→
Using StumbleUpon for Getting Traffic to Your Website
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StumbleUpon.com is a great way to drive traffic to your website. It gets tons of traffic, and if you know how to use it without being spammy, you can channel a good cut of that traffic to your website. Here are some really great tips on how to do that:
1. First of all, go ahead and download the toolbar. It will make your life a lot easier.
2. When you get links from people, Stumble them. You will have to visit your dashboard regularly, and when you see that you get a link from someone, visit their blog and give it a “thumbs up” with the thumbs up icon. You may have to fill out a form when you do this, depending on if you’re the first person to Stumble them. What this does is it gives them traffic, and when they get traffic, their visitors will see your link and may go to your post.
3. When you see bloggers Read More→
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