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27 Days to Training Lesson No. 2: "Planning Your Business The Right Way" From the
Desk If you're like most people going through this training series, you either have an Internet business you'd like to improve or you're considering starting an Internet business. Let me congratulate once again for taking action to get more information about how to do this right, instead of just banging your head against the wall in frustration. (I've tried that...and it really starts to hurt!) Most of you reading this are probably some what unhappy with your lifestyle. You would either like to make more money, or you would like more to time to do the things that you really enjoy doing. You realize that a lot of life all comes down to two things - time and money. That’s just the way it is. In the first Training Message, we discussed the lifestyle choice. Hopefully, you've made a detailed list of how you want to live your life. Now, it's time to dig into how you can best create your business and achieve the income levels needed to support your desired lifestyle. As an aside, some of what I'll be telling you about starting a business will focus on attributes that I consider desirable. I've found that most people agree with these ideas so you probably will as well. I'm not looking to force my plans on you, but to give you a clear idea of how your business should be planned and developed. You can adapt any marketing ideas I give you to any business. From my viewpoint, the best business will be mostly automated with few or no employees, with very low start-up cost, very low overhead, and little or no inventory. Of course, we’ll make you the boss so you can set your own schedule. Now, starting up a business can be very expensive. Most of you don’t have thousands and thousands of dollars to invest in a business, thousands and thousands of dollars to put at risk in case anything should go wrong! Here’s the great news: The Internet is perfect for anybody who wants to start a business and doesn't want to risk a lot of money. Plus, you don't need to have any special education or background to get started and make your own fortune. It's inexpensive to start an online business. I mean really inexpensive, compared to starting other businesses. Your overhead is extremely low as you can have little or no inventory, and you have no employees to pay, and you have no physical store property to buy. There can be just you and your website, which incidentally, makes you the boss. And the best part is, your business will be open and running on the Internet 24/7/365. Let me expand on all of this for a minute. Getting start on the internet is so inexpensive. You don’t need a flashy website. That will actually work against you as you will learn later on. A simple website with powerful marketing and using the right words will get the job done. You can design your own website - again you will learn how to shortly... in the next message as a matter of fact, and have it up on the Internet ready to take and process orders for you for less than $100.00. Really. There are places on the web that will host your website and give you templates to use to design it for a very low price. You can even use online software that automatically builds your site online without you even knowing how to spell H-T-M-L. For example, you can take a Free 10-Day Trial our hosting service at Goldphoria.com with a complete ecommerce hosting account and our proprietary online website building software that makes it very easy to quickly build your website right online. If you're trying to get a website online, give Goldphoria a try (you don't even have to give them a credit card to take the 10-Day Free Trial!). You might be saying “I don’t have any thing to sell” or “I don’t know what to sell.” No problem. We'll be covering how to figure out the best things to sell in this and future messages. You’ll be amazed at how quickly you can have your own Internet business up and running. My strongest suggestion to you right now is that you consider selling digital products to start, especially information products. Let me briefly explain what digital products are... A digital product is simply a computer file that people can download immediately after they buy it. (Remember this.) Now, that computer file might be an ebook, and probably most people are familiar with ebooks, or it might be a piece of software. It could be anything that is literally digital in nature. This means it is instantly transferable, requires no handling and thus requires no shipping cost. (Note: remember the word “Instantly.”) "Information Products" include things like ebooks, printed books, audio recordings (which can be delivered online in digital files or on cassettes or CD's, video recordings (which can be delivered online in digital files or on videocassettes or DVD's, teleseminars, workshops and the like. People (like you) buy information on almost any topic like retirement planning, gardening, home decorating, managing diabetes, or playing better golf. Now, to make this a little better, let me explain the “little or no inventory” part. If you are selling digital information products online, you have no inventory or shipping costs as you merely send them to a download page after their order is complete. It’s quick and hands free. So if you develop an Internet business selling digital information products you will have a business that has no physical store front property, no employees, no inventory costs, and no shipping costs. What this means to you is that digital information products have extremely high profit margins. For example, you can sell a $40.00 ebook and keep $40.00. Once you have the product developed, you basically keep all of the sales price as your profit. Nice, huh? Even some “hard” information products, such as videos or cd’s or dvd’s will require little inventory as you will create, or copy them, after the person has paid for them, and then ship them out. You’ll still see a very large profit margin of 90-95%. All the things I’ve mentioned above will be examined and explained in greater detail later on in your "27 Days To Incredible Internet Profits!" training series. If you already have a product, or you decide to develop a product, that does have some bulk to it and does require some inventory, storage, and special shipping arrangements, you can still use the exact same marketing techniques that I'll be sharing. Because, you see… Your Success Is All In The Marketing! Now let me tell you something that you probably don’t want to hear. With the millions of websites up on the internet, why should anyone stop by your website and order anything from you? How do they even know your website exits? Once they get there, why should they give any of their hard earned money to you? That is the tricky part and why this training series is so valuable to you. Hey, knowledge is power (and that's really going to turn into some nice cash for you. Now just relax and repeat after me: “It’s All About The Marketing And Not About The Product!” And I can show you exactly what I’m talking about. It's much better to have great marketing and a poor product, than the other way around. Great marketing and a poor product will make you money. Poor marketing and a great product probably won’t. (That's not to say that you should sell poor products - this is just by way of explanation.) One example in the software world is Microsoft versus Macintosh. Macintosh is actually better and easier to use. But Bill Gates took the world by storm using genius marketing so he took over the market... all because of his intense and great marketing. Here's a local example: I bet there's pizza place near you that has great pizza. And it's not a national chain or franchise. Just some mom and pop place. But they don't have nearly the market presence of the big guys like Domino's and Pizza Hut. So they have a superior product, but they don't get all the business just because the product is better. The better marketer gets most of the business! Now I don't want you to feel overwhelmed with all this information. I’ve touched on a lot of things and may have confused some of you, but everything I’ve mentioned I will go over in more detail later on in your Training Series I’ve given an overview of the business of Internet marketing and now I’m sure you would like to have some very basic, concrete information to get you started. Well, I’m going to do just that. I am about to give you some extremely important and valuable marketing information. You have heard me say, and I will say it again… “It’s All About The Marketing And Not About The Product!” Let’s take this a step further. “It’s All About The Marketing...Forget The Product Entirely!” For now, don't worry about the specific product. Now what do I mean? We are about to so some reverse engineering. But first let me make another important statement. “People don’t buy what they need. People buy want they want.” More succinctly: People buy what they want. People buy what they desire. People buy what they feel they must have. People buy what they crave! Remember when you were younger, and you just had to have the latest CD or album? You were going to get the money and you were going to get to the mall. It was just a matter of time, because you just had to have it. Or how about that hot rock concert of the group you just had to see and all your friends were going and you knew one way or another you were going to get a ticket and be there. You really, really, really wanted to be there so you were going to get there. There was no question about it. You absolutely had to have it. I remember (maybe from before your time) the riots and stampedes of tickets to see “The Who” in concert. That is fanatical passion and desire and want. That’s what I’m talking about. That burning desire. That passion. Or how about your passion to have a girl or guy you really want and wish you could be with??? My brother lives in Tennessee where there is one of the biggest Harley stores in the country. They can’t keep $20,000.00, $30,000.00, $40,000.00 Harley-Davidson motorcycles in stock. People have been known to order a bike at one store, put down a non-refundable $1,000.00 deposit, then they find out they can get the bike they want NOW at another store and they go “Great! Let me write you a check.” They will just kiss the $1,000.00 deposit good-bye to get the bike they want NOW! They want that bike really bad and they want it NOW! This leads to another important concept regarding Internet marketing: when people decide to buy, they want the product right now - when the impulse hits them! The reason this is important is that with digital information products, as in instantly downloadable ebooks, a person hit with the impulse can act on that impulse, purchase a product and get it NOW! That’s why I told you to remember the word “Instantly” and also specifically mentioned that digital products can be downloaded right after the person’s credit card clears. Let me explain a bit further. You see an ad in the paper or on television and you get all excited about something and decide you really want it... you’re ready to buy. But, in order to do so, you have to get dressed, get in your car, and drive to the store to get it. Or even worse, it’s 1:00 o’clock in the morning and nothing’s open so you just go to bed. Do you think that impulse, that fanatical desire to buy that the ad message put in you is going to be there the next morning? Or how about an hour later or how about even just 5 minutes later? It's not there.. As we'll discuss later, you’ll also discover that when a person is nearing the “impulse” phase, you don’t want to give them very much time to think and you don’t want confuse them or give them to many choices. In the next message of this series we’ll discuss some of the factors that go into making a successful website. That’s what marketers are talking about when they say that people buy on impulse. Now with a digital information product it works out perfectly. Somebody has a situation or maybe they just stumble across something as they are surfing the web. The Internet enables people to act on these impulses and get immediate satisfaction with a digital information product. Let me repeat that again... selling digital products on the Internet enables you to satisfy that craving, that “Impulse,” instantly. You strike when the iron is hot, and baby, you get these people when it is at its hottest! (By the way, processing credit card orders is simple and nothing to worry about. We’ll check that out later on in the series.) When people really, really want something, they will travel great distances, endure great hardships and pay exorbitant amounts of money for what they really want. (Keep in mind the “exorbitant amounts of money” for a minute.) This is good news for you my friend. So whenever I use the word “Want,” you should have the concepts above flash through your brain. Ok, now where does the reverse engineering come in? Simple. It’s too much work to create an interest in a product. Too much work to educate people and tell them why they need and convince them they need it. In short, it's way too much work to create the "want" for a product. Instead, let’s find the “Want” and create a product for it. This virtually guarantees success as: You Are Giving People What They Already “Want!” I can't emphasize how important this is. See, most people start a business by picking or creating a product and then trying to jam it down someone's throat. Unless they're incredibly lucky, their business will be mediocre at best. Here are the steps to follow:
This way, you already have the ultimate market. You do not have to create any interest or desire or even explain what the product will do for them. It’s already there. They already know. They are waiting for you to give it to them. (You will knock them off their feet with an amazing salesletter but that is in the next message in the series.) Find out what people already want and then give it to them. For a price of course. <smile> You'll hear this concept called finding your “Hot Target Market.” There are a few more things to consider in defining your “Hot Target Market.” The starving, insanely passionate, fanatically addictive crowd must have money to spend to buy the product you will create. Otherwise, what’s the point? If the “Hot Target Market” can’t afford to buy your product you’re not going to make very much money are you? You must be able to reach them in order to get your product in front of them so they can buy it. Basically you have to get your message to them letting them know you have what they want available and how they can get it. If you can’t contact them, what’s the point? You need to be able to contact them by the Internet, using newsletters/ezines, having other related high traffic websites promote it, use offline methods such as direct mailings, newspapers or magazines, radio, or television. Most of what I will show you will deal with using the Internet as your primary means of promoting and advertising. You also want repeat buyers that can never get enough. You want buyers that always want more. Buyers that always want the latest, the greatest, every style and every color. If you can find out that they are repeat buyers, then it’s pretty obvious that they will buy again. You then get your product in front of them and they will buy from you. So ideally... find a starving, insanely passionate, fanatically addictive crowd with money to burn, or at least enough money to purchase your product, that you can contact and that you know are repeat buyers who are always wanting more. Sounds like a good plan doesn’t it? In the next message, we'll examine ways to research your “Hot Target Market” and ways to collect valuable information and really fine tune your research efforts. So let’s look back at what we covered here today: Most, if not all of you, are primarily concerned with creating more time and money. If you already have an existing business you’re looking to expand that business as quickly and as easily as possible. We looked at the Internet as a kind of a “Saving Grace” when it came to starting your own business due to these very important factors: Low start up costs. You have no physical store property to buy. Largely automated so you have no employees to pay Operates 24/7/365. That’s why you hear the phrase, “I make money while I sleep.” Hey, you can be the boss and set your own schedule. (You can even yell at yourself if you want to, but I don’t recommend that!) We examined the benefits of selling digital information products:
So by combining the two - digital information products marketed on the Internet, we see that you can design your Internet business to be simple to manage, very low cost to start, very low cost to maintain, largely automated so it is working for you 24/7/365, and, yes, extremely profitable. Remember, marketing hard information products and marketing other products can be done very successfully and profitably using all the marketing concepts and techniques and strategies I will give. The reasons I focus on the digital information products is most of you do not have a product now and I want to give you direction on what you should consider when thinking about the type of product you will develop We now realize that once we are up and running on the web: It’s all in the marketing! Don't start with the product. And never get attached to a product. You’ll end up trying to force it to work and waste valuable time, energy and money that you should be focusing elsewhere. If a product doesn’t work, then it might mean the market, the “Want” just isn’t there. And there may be very little you can do about that. Great marketing and a poor product will still make you money. Poor marketing and a great product probably won’t. Then we moved onto some real basic but hard core marketing concepts. We firmly planted in our brains: “People Buy What They Want." This is very important! People will go to great lengths to get what they really “Want” and will also pay through the nose at times. We defined “Want” as an intense craving, that which someone feels they must have, and that they can't do with out. That irrational, irresistible desire that the person must satisfy. And I gave you numerous examples to really drive that point home. I’m sure you were able to come up with some of your own. We examined the advantages of having digital products. Digital products have no inventory, and no shipping costs. We realized selling digital products over the Internet enables us to deliver our product instantly thus being able to satisfy our customers “Want” EXACTLY when the “Impulse” hits them. Don’t underestimate this important point. When someone decides they “Want” something and they find out the can get it right now, right when the have decided they really “Want” it, they are much more likely to reach for their wallet and get out their credit card. Instant satisfaction, remember that. Next we decided that it was much, much easier to find a “Want” and created a product than it is to make a product and then create the “Want.” To state this in the most basic fashion possible: You Want To Give The People What They Already “Want.” Then there is no need to create interest, educate the people on why they should “Want” you’re product, they already know! So, find the "Want" in your "Hot Target Market," then create the product! We discussed the concept of the “Hot Target Market.” We realized that our “Hot Target Market” is the starving, insanely passionate, fanatically addictive crowd who must have the money to purchase the product you will create. They also must be reachable so you can contact them and get your marketing message to them. Ideally, they'll be repeat buyers always looking for the latest and greatest. In your next message in the "27 Days To Incredible Internet Profits!" training series, I will flood you with a lot of information regarding your website, what you want it to do and how you want it to look, and more importantly, your sales letter. Right now just let me say this: Words Are Your Most Powerful Marketing Tool! Until the next message... Yours in
success, P.S. Let me tell you a few things about my best selling Internet marketing course: "Mining Gold on the Internet: How To Make $1,000 In 15 Days!" The techniques in this course will help make money as fast as you want – as long as you want. Any business has 2 phases – the startup and the long term. In the startup phase, getting off to a quick start can put cash in your pocket and boost your confidence. For the long term, you need a solid plan to build your business and increase your profits. Mining Gold provides you with both parts of the plan. I’m sure you’ll make more money with your Internet business when you start using the proven techniques contained in this manual. If you’re just starting a business, or taking an existing business and giving it a presence on the web, this manual is a tremendous starting point for your future success. I’ve designed this manual to provide you with a step-by-step method to create, market and sell your business products and services on the Internet, or simply build a business acting as an affiliate for other companies. If you follow the steps, you’re sure to be successful. There are, of course, lots of different ways to market using low cost and no cost ways. There are 22 of them that are discussed in the "Mining Gold" package. I encourage you - if you do not yet own "Mining Gold on the Internet," that you really should make the purchase. I wrote it to explain and teach and share the same tactics that I use online everyday to generate millions of dollars in sales. Over 93,000 satisfied customers have purchased "Mining Gold," and I continue to sell thousands of copies of this course because it actually works. I understand you're skeptical and you've only read 30 minutes or so of information from me and about me. But I do hope you have a little feel that I do know what I'm talking about, That I have done it, and I am still doing it in grand style when it comes to Internet marketing, and that perhaps you should be listening to me. You can feel safe in your purchase, because I give a 90 day, iron clad money back guarantee. If you're not happy for any reason, you get a complete refund no questions asked. It's just that simple. I want you to feel confident trying this. So I suggest you go buy "Mining Gold on the Internet," My even stronger suggestion is to you is: If you're going to succeed online, You need to get started. You need to follow the information you will receive in your "27 Days To Incredible Internet Profits!" training series. You need to go out there and make things happen for yourself. Abraham Lincoln has one of my favorite lines and I might not get it perfectly but you'll understand the concept and it is simply this: He said, "Good things may come to those who wait but only those things left behind by those who went ahead." So be one of the people going ahead. Get out there, get started. Believe in what you want to do and make things happen. I wish you all the success in the world in your Internet business.
To get more information on this best
selling P.P.S. Here’s what others are saying about "Mining Gold on the Internet.” "My name is Judith Wantz. I live in Seneca--a small town (a little over 2,000 population) in southwest Missouri. This is an area where workforce-reductions and business closings have become a common occurrence. Since Internet business is obviously the "new frontier", I began looking for the niche where I could make a livable income on-line." "Of course, I had no idea what I was looking for or what to do with it if I found it. I am not a technical person by even the most lenient of standards. At that time, I had never even heard of an e-book and was not interested in the marketing books/courses that were filtering into my e-mail, which just goes to prove the adage: "You have to know enough to ask the question." In fact, I was not interested in buying "Mining Gold" either. I opened the e-mail looking for a "program", and discarded it almost as quickly as it came up. However, I did sign up for the "free marketing course". By the time I received Lesson 2, I had a real idea of how much I didn't know. It was also obvious to me that this book was not only going to tell me what I needed to do to get started, but how to do it, and where to find the resources as well." "I purchased my copy of "Mining Gold on the Internet" in December, 2001, and enrolled in an affiliate marketing program (which, by the way, was recommended in the book). I work on this program a limited number of hours per week (as I still have a job and family to consider), and have given myself a limited budget amount to spend. However, by using these techniques (which I am still in the process of initiating on a one-at-a-time basis) my income increases each month, and I am right on track with my personal income goals." "Do I recommend this book?" "Only every chance I get!!!!!" Judith
Wantz ***************************************************** "I want to thank you for your original training I spent with you. Your enthusiasm spills over and definitely lights a fire in my belly. I appreciate this. This is one of the reasons I am becoming successful at what I'm doing. "Shawn - you are a cause of my success - and I thank you for it! "Individuals who are able to attend your seminars or even read your book - but more importantly, put to use what they learn - will discover that they will be taking the steps towards their success!" Eric V.
Van Der Hope *****************************************************
To get more information on this best
selling For further information on Shawn Casey's products and services, click here. Here's The Next 27 Days to Incredible Internet Profits Lesson
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