3 Tactics for Getting Traffic to Your Website without Getting Online

Getting traffic to your website does not necessarily have to begin online. In fact, you can use a host of offline strategies to direct people to your Web page. If you use multi-channel marketing to promote your business, you can extend your reach beyond your keyboard and attract hundreds, even thousands, of new list subscribers and customers.

Below are 3 surefire ways that you can direct people to your website.

1.    Become a consultant or a success coach.

People are willing to pay a healthy fee to hire consultants to help them in their businesses and their daily lives. Whether you’re working with businesses to streamline their work processes or offering your services as a life coach, consulting is a valuable way to direct people to your squeeze page to sign up for other special offers.

2.    Give away free CDs or DVDs to promote your online business.

You don’t have to spend a lot of money to create and print your own CDs or DVDs. In fact, you can begin by doing this from home. Just be sure that when you create them, you’re giving away information that is so valuable that the recipients will want more of what you have to offer.

Never underestimate the value of the “thud” factor. In other words, give them what they want plus more. Use the CDs/DVDs as teasers to upsell other products that they can get only on your website.

3.    Use print media to advertise your online business.

Advertise in newspapers, magazines, and other print media. Write press releases. Also, create brochures and business cards that serve as walking advertisements for your website. If needed, hire a professional copywriter to create these marketing materials so your investment won’t be wasted.

During tough economic times—especially during tough economic times—it’s important that you beef up your marketing campaign by using multiple channels to promote your Internet business.

You should consider a number of offline marketing strategies for getting traffic to your website. Don’t make the mistake that a lot of online marketers make by ignoring all the possibilities available to market your product or service.

If you can make person-to-person contact with customers, give away valuable gifts, and extend your advertising beyond Web searches, you’ll soon discover that getting traffic to your website is not just about search engine optimization; it’s about optimizing all your marketing by taking advantage of the multiple online and offline channels available to do so.