3 Targeted Listbuilding Strategies
By Shawn CaseyYou’ve heard it time and time again, “Successful marketing is all about your list.” It’s true that listbuilding is important, but how do you build a targeted list that will generate maximum profits? To be successful at listbuilding, you’ll have to work consistently. If you let your list go stale, you’ll be leaving money on the table. Here are 3 tried and true methods that will increase your sales.
If you’re looking for a way to quickly increase your number of subscribers, swap lists with another Internet marketer. Newbie affiliate marketers are often unaware of this tactic, but veteran marketers do it all the time.
First, find another marketer who has a list that is comparable to your own. Now, you’re going to promote each other’s offerings. It’s best to find a marketer that is promoting a product that compliments the one you’re selling. Next, you’ll send an e-mail to his list that’s designed to drive traffic to your squeeze page. Then, he’ll send an e-mail to your list designed to drive traffic to his squeeze page. The more people that you can swap lists with, the faster you’ll build your own list.
Another effective way to build your list is to give away something for free. Using reciprocity to keep your profits in motion is an effective way to build long-term relationships with customers. Here’s how it works. Use your squeeze page to promote your giveaway. You can use this tactic before, during, and after your product launch to build excitement for your product and attract new customers. Offer incentives to subscribers who bring in new subscribers to your list. Offer bonuses for customers who get several friends to sign up. This technique has a snowball effect and can be quite profitable in the long run.
Finally, go viral. There’s a lot of power in the viral report. Knowledgeable affiliate marketers know that the more you give away, the more you’ll receive in return from your customers. Write a report that discloses vital information to your target audience. Don’t stick with the basics. Go in-depth and offer industry secrets that they’ll want to pass onto others. Most importantly, don’t charge for this report. Instead, allow subscribers to pass on this information to others via e-mail or to use it as a giveaway in their own promotions.
The goal of the viral report is to establish yourself as an expert in your niche. That’s why you’ll want to give away exclusive information that is normally reserved for high-end consultations. Once you’ve built credibility, people will naturally want to opt-in to your list to see what else you have to offer. Include a link to your squeeze page so readers will be inspired to sign up for future offerings.
When it comes to listbuilding, be prepared to think outside the box. It takes more than a squeeze page to increase numbers. You’ll want to drive traffic to that squeeze page by offering subscribers something valuable. Swapping lists, giving away freebies, and going viral will exponentially increase the size of your list and your profits for years to come.
