5 Easy Ways for Getting Traffic to You Website

Getting traffic to your website–targeted traffic–means more potential cash in your pocket. The biggest misconception is that you have to spend a lot of money to attract qualified prospects. Not so. In fact, here are 5 easy ways for the frugal marketer to drive traffic to his or her website:

1.    Article Marketing. The good news is that you don’t have to be a professional writer to take advantage of free article marketing. Use this approach to establish yourself as an authority in your field by providing tips and tricks for your industry. Write how-to articles to help customers solve problems. You’re the expert, so you can choose topics relevant to your target market. These short articles always contain a bio box at the bottom of the article to direct readers to your website. When readers are interested in what you have to say, they are more likely to follow the trail back to your website.

2.    Join Industry-Specific Forums. Joining virtual communities of other like-minded marketers and/or customers can turn into a cash cow for your business. Focus on marketing forums as well as forums frequented by people interested in your product or service. For instance, if you’re selling video games on your website, you can easily find forums frequented by avid video game enthusiasts. Just use your favorite search engine and type “video game forums.” You’ll find pages of direct links to forums that serve video game enthusiasts. If you become a valuable contributing member of the community, they’re likely to check out your website.

3.    Interview Experts in Your Field. Contact experts in your industry and feature interviews of them on your website. You can find experts in forums or contact them individually and ask for an interview. It adds credibility to your website, attracts visitors, and enhances the visibility of your guest. Then, allow your guest to interview you as a featured guest on his website to enhance your visibility.

4.    Make Video Blogs. Video blogs–also known as vlogging–is more popular than ever. If you want information about your product or service to go viral, vlogging is the way to go. The advent of YouTube has made it easier than ever for the everyday marketer to get worldwide exposure. You may want to demonstrate how to use your product, offer how-to videos, or answer common questions from your customers. Don’t forget to provide a link to your website in the video.

5.    Start Tweeting. Unless you’ve avoided the Internet altogether, you know the popularity of Twitter. As you build a list of followers, you can use Twitter to announce product launches, direct people to your blog, or get ideas from your customers.

Getting traffic to your website does not have to cost you a lot of cash. In fact, if you take advantage of these 5 strategies for driving traffic to your website, you’ll be able to keep more of your hard-earned cash in your pockets.