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Oct
08

5 More Easy Ways for Getting Traffic to You Website

By Shawn Casey

Now that you’ve been introduced to a few of the no-cost tactics for getting traffic to your website, you have the basic knowledge you need to begin your affiliate marketing business. You may want to experiment with a few more techniques to drive qualified prospects to your site:

1.    Add deep links. When you exchange links with other websites, don’t use your home page because it is considered a “shallow” link by search engines. Links to blogs rank favorably with the search engines, and website visitors prefer content pages over sales pages. Blogs are a means of positioning yourself as an expert and developing a rapport with your audience. Remember, customers like to buy but they don’t want to be sold to. First-time visitors are less likely to click away from a blog than a sales page.

2.    Optimize your site for the search engines. Do a little research to see what keywords potential customers are using to find your product or service. You can do this easily by looking at your top three competitors’ websites and see what keywords appear most frequently on their landing pages. Be sure to incorporate keywords seamlessly into your sentences. Search engines don’t favor websites that use keywords excessively, and your website visitors will click away if your copy is so full of keywords that it is difficult to read.

3.    Use social bookmarking. If you write timely and newsworthy articles and submit them to social networking sites like Digg, readers can link your article to their websites, giving you more far more exposure and visibility  than you could have on your own. Other bloggers reference and link Digg articles on their websites.

4.    Take advantage of Google Video. If you want immense exposure on the Internet, record your own videos and upload them to Google Video. You can answer common questions, add how-to videos, or provide cool tips for your target market. The best part is that it is absolutely free to take advantage of this Web 2.0 tool. Don’t forget to add a link to your website in the video.

5.    Join Technorati. Technorati is a virtual database of blogs. It categorizes blogs for people who want to read them in markets like technology, business, entertainment, lifestyle, politics, sports, gaming, celebrity, IT, film, music, and advertising. In essence, it brings readers to you. Once you join Technorati, members who are interested in your blog (or blogs in your category) will be automatically updated when you add a new post. More than 112 million blogs and more than 250 pieces of social media are tracked by Technorati. The best part is that readers can add their personal comments to the blogs and link them.

Don’t allow a tight budget to keep you from getting traffic to your website. You don’t have to spend money to increase your visibility on the Internet. Think beyond your website to take full advantage of all the free marketing opportunities available via Web 2.0.

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