5 Offline Tactics for Online Listbuilding
By Shawn CaseyWhen it comes to listbuilding, it’s crucial that you do not get stuck in the “same ole, same ole” marketing techniques. As an affiliate marketer, you can get stuck in the online mindset and completely forget that there’s an entire offline world out there to promote your business. When it comes to promoting yourself, don’t be hesitant to step away from the computer to get qualified leads.
Here are five offline strategies that you can use to successfully promote your online affiliate marketing business:
1. Be magnetic with your advertising.
Magnets are a great way to promote your online business. Consider buying over-sized magnets from companies such as VistaPrint and place them on your vehicle. You can customize the magnets with your business message, telephone number, and website address. This is a great guerilla marketing strategy because it is a low-cost way to make a big impression.
You can take it one step further by creating business card magnets and sticking several of them on your vehicle for potential customers to take for free. Since some people may be apprehensive about grabbing a magnet off a stranger’s car, it’s best to have a specially-designed “Take One. They’re Free!” magnet conspicuously placed on your vehicle.
Your smaller, business card magnets should serve as miniature advertisements that direct people to call you or visit your web page.
2. Leave your business cards in local businesses.
Talk to local businesses and ask them if you can leave stacks of your business cards on their counters. You may even want to work out a reciprocal agreement where you barter a win-win situation for both you and the business owner.
For instance, you may give away free marketing consulting in exchange for leaving your cards or other advertising media where their customers can pick them up and take them as they leave.
3. Give free public seminars.
Consider renting a room to give away a free seminar that is directly related to your business and your offerings. For instance, if you sell “How to Get Out of Debt” info-products, it’s a good idea to hold a free seminar to give away some valuable tips and tricks to potential customers.
At the end of the seminar, you can ask participants to complete information cards with their names and e-mails for your mailing list. Don’t forget to have some of your products available for immediate sale after the presentation.
4. Give away freebies.
Pens, magnets, specially-printed hand sanitizer bottles, notepads, and any other giveaway is a great way to get your website address out to the public. Try to find products that people regularly use. People tend to get too many calendars as giveaways, so it may be best to order printed pens and other things that people will use on a daily basis. The idea is to keep your marketing message in front of them at all times.
5. Put your money where your mouth is.
Don’t forget the power of word-of-mouth advertising. Tell your family, friends, and anyone that you come into contact with that you’ve got a free seminar coming up or you’re giving away a valuable info-product on your website. High-impact marketing does not necessarily mean that you have to spend money for your marketing message to be weighty.
Listbuilding tactics for online businesses don’t have to be initiated online. Remember, the more channels you can use to market your business, the bigger and more profitable your Internet business will be.