Archive for Affiliate Marketing
One technique to ensure that your affiliate marketing sites get top ranking is to buy a domain name and reuse it. In many ways, this is preferable to disposable sites such as Geocities, and it’s definitely less work on you than using black hat techniques to beef up your rankings.
Be Careful About Your Domain Name
Choosing the right domain name is all important, especially if you’re planning to keep it in the long haul. Affiliate programs come and go, but your domain has to stay. If it’s irrelevant to your future products, your site isn’t going to rank as well. It has to be universal but still relevant.
The thing to keep in mind is that you should never name your domain after your first product or even necessarily after your niche. You will probably change products in the future, and you may even go out of your niche. Your website named www.shawnspeanuts.com isn’t going to work if you’re selling t-shirts one day.
A good rule of thumb is to think of it either as www.yournames-affiliate-marketing.com or www.yourname-affiliate-marketer.com or something similar. Unless you have a very common name, Read More→
Let’s say that you’ve been listbuilding for a while, and you want to REALLY reap the benefits of having a list. You have a large list, but you notice that you may have a small conversion rate for your newer products. There are two things that you can do….One is technical and one is creative.
Promote Relevant Products on Your List
Granted, the people on your list have probably already bought products from you. In the future, in order to keep the conversion rate high, you should promote relevant products. A potentially good reason that you’re not getting repeat buyers is that your other products don’t appeal to them.
This is where doing your product and niche research really comes in handy. You want to avoid a situation that’s, as they say, “apples and oranges,” but you also want to make sure that you’re promoting a good product. Your endorsement won’t sweeten the deal on a product if there are thousands of negative reviews all over the place about it.
Make Your Sales Pitch Sparkle
Another possible problem you may be having is that your sales pitch may not be good enough. Some marketers use a Read More→
In your affiliate marketing career, you may have noticed that not all social media links help the page rank of your site. You may have spammed the heck out of Facebook, Twitter, and MySpace and wondered why your site isn’t climbing the ranks. The thing of it is that more and more social media sites won’t count for your page ranking anymore.
Many High Ranking Social Sites Use the nofollow Tag
The reason these seemingly lucrative social media sites don’t count is that they automatically insert the nofollow tag when you post your link. The reason they did it is simple: They don’t want marketers to spam their sites with links to boost their page rankings.
So, how does the nofollow tag work? It’s a tag that’s included with your link in the robots.txt file that tells the search engine spiders to not follow the link. If the spiders don’t follow the link to your site, your website doesn’t get the link juice.
These Social Media Sites are Still Useful
On a certain level, it’s understandable why they do it. Their demographic users don’t want to see a bunch of links Read More→
The true key to success in anything, affiliate marketing included, is persistence. The cases of “instant success” are the ones where some lucky Joe just blunders into an open niche and gets stupidly rich are – in all likelihood – preceded by a string of failures. Nobody really gets it right the first time.
Even if you have been at it a while and had a lot of successes, you’re bound to eventually encounter a failed start. Even though you’ve spent all kinds of time and energy during research and development, you sell a dud. Every so often, duds waiting to happen will get through. As long as it wasn’t such a spectacular failure that you’re off to the poor house, you can get something from it.
An Example: A Blocked Affiliate Link
Let’s say, for example, that you create an affiliate link that a person can post in their blog. During the testing phase, it makes bank. Everyone gets excited about the idea, and you decide to sell this product. At first, everything goes well. The next thing you know, your customer support desk starts sending up complaints that the program doesn’t work. Eventually, you find out that the blog server is blocking your software.
Now, since you promised a money back guarantee, you find yourself having to pay everyone back. You try to save the project, but Read More→
There are many search engines out there that you have to consider in Affiliate Marketing. Some are more universal, while some are somewhat specialized. While the universal ones, such as Google.com, are good to view where you and the competition are at (in relation to each other) overall, sometimes it’s good to use specialized search engines to find out how you compare in certain, specific areas. Technorati.com is one such specialized search engine.
Technorati Is a Blog Search Engine
Technorati.com’s original intent was to be a search engine for blogs. It competes with Google.com and Yahoo.com’s search engines in this specific area. The way it has classically worked is that it searches blog tags and keywords and ranks the most recent ones first. This, as you may see, can make Technorati an invaluable tool. By this, it can essentially be a gauge to see how quickly your blog posts are going in relation to the competition. From a single search on Technorati, you can see if you need to increase your blogging frequency or if you’re doing just fine that way.
Keep On Top of Page Ranking Criteria
As with any search engine, it is best to keep abreast of the news on how page ranking is done. Technorati has made several changes throughout the years, and it’s good to know what’s going on so that you can be a step ahead in using this tool. In 2007, they had made a very controversial move towards listing thumbnail images, leading some to say that the company was departing from its original mission. Being on top of this information, some companies were able to adapt and optimize their thumbnail images and their usage accordingly, while others got left in the dust. It’s definitely good to keep in mind that the opposition is in all likelihood using this tool and keeping up-to-date as well. Vigilance is a key element whenever you play this kind of hardball.
Not only do your competitors use Technorati, but let’s also keep in mind that many average users are using it too. Otherwise, why would you particularly care where you rank in regard to your competition here? What you are ultimately Read More→
Many people are discouraged in affiliate marketing because they don’t understand the need for listbuilding. Unless you’re a complete marketing savant, you’re probably not going to be independently wealthy immediately. That’s what listbuilding addresses—it creates success for the long run.
Building a List Opens the Door for Repeat Customers
The great benefit of building a list is that it makes having repeat customers easier. When a client has bought the product that you’re promoting and opted into your list, it means that they’re interested in what else you have to offer. By all means, you should let them know when and if you have other products to offer.
Having them in your mailing list is the easiest way to do this. It also saves you a ton of sweat in attracting new traffic to your websites. Naturally, you will want to keep drawing traffic, but at least you don’t have to rely as much on new clients. This will save you a great deal of nail-biting when you check your traffic reports.
Mailing Your List Shouldn’t Be “Just” Marketing
With it said that mailing your list should involve updates on new products and services, that shouldn’t be all you’re mailing them. One of the key elements in keeping your list vibrant and Read More→