Archive for Domain Investing

This is actually a collection of myths regarding search engine submissions. Among them you’ll see talk of submitting to 15,000 search engines, 20,000, or any number of additional search engines. Let’s clear up a few things.

First, you don’t really NEED to submit to any search engines to wind up on their indices. Of course, you’ll most likely be there faster if you do. You’ll be working on your schedule, not theirs. This also gets around another problem. The thing about waiting for the search engines to find you is that they have to find you by an inbound link. In many cases, getting an inbound link involves being on the search engine indices anyway.

Web 2.0 Marketing—Free Inbound Links and Traffic

There are, of course, exceptions to this. If you’re familiar with Web 2.0 marketing, you know that you don’t have to wait for inbound links. You can build them yourself in certain social media properties. In this case, the search engines will find you without you submitting the site to the search engines.  So will your targeted traffic.

Which Search Engines Actually Matter

Now, about this talk of submitting to 15,000 or 20,000 or a million search engines. There are only three search engines that really matter to the average user. These are Google, Yahoo, and Bing. Although Yahoo is losing its importance to the Read More→

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One of the oldest tools in Internet Marketing is using a blog for listbuilding. There is a good reason for that: It works! It’s free, it’s fairly low maintenance, it can seriously provide value to your list, and you can actually interact with potential clients here.

Nearly anyone can create a blog profile. Most blogging websites make profile building pretty intuitive. From there, it’s pretty easy to see how you can bring attention to your business on the basic level. For those with a great imagination and who are in the know with Internet marketing techniques, it’s a virtual gold mine of opportunity. It’s all in what information you enter where.

Blogging Doesn’t Have to Take Much Work

As I said earlier, blogging is relatively low maintenance. You might occasionally change around a few things here and there, and you will have to make blog posts regularly. That could be done on your website, sure. However, there are distinct advantages of using blog services like BlogSpot or WordPress over having a blog on your own website. One is that they are responsible for site maintenance, not you. It’s essentially free labor!

Also, if you don’t have the time or interest to actually do the blogging, you can always Read More→

It would almost make sense that header tags such as h1, h2, etc. would help in getting traffic to your website. The problem of it is — they don’t. They won’t hurt your traffic either, so if you’re used to using them, go right ahead. They neither really help nor really hurt your rankings.

The rationale here is that pretty much, if you designate certain keywords as “headers,” this will draw the attention of the spiders to those keywords. It kind of makes sense, except that it doesn’t work that way. Multiple testing of this idea has consistently proven it wrong.

There are several reasons why this couldn’t work out. First of all, let’s assume that keywords have the same monumental importance that they previously had. The algorithms that the spiders work by don’t include header tags. It’s pretty much the same thing as saying that bolded or italicized keywords help your rankings.

Meta Descriptions – The Exception to the Rule

There is this one exception: It may be more likely that your keywords will show up in the meta description. Again, this will not overtly help your rankings. The search engines don’t consider much about websites based on their meta descriptions, whether they are generated by the search engine or the developers. You might increase some human traffic by Read More→

Perhaps the biggest myth in affiliate marketing is the idea that any one aspect of it is “all-important.” It’s all important. It is an organic process. The whole enchilada, in all of its aspects, is the key to success.

By comparison, what do you think is the most important organ in the human body? Is it the heart? Is it the brain? The liver? The kidneys? The fact of the matter is that all of your organs are there for a reason. Without any one of them, there’s a good chance that you would be dead.

Your Entire Marketing Strategy is Important

The same is true of your marketing strategy. There is no one aspect of it that can stand alone and give you success. Anyone who says so is a flat-out liar.

According to Google, “Content is king.” However, without a high page ranking, your content will never be seen. Content by itself will not get you a high SERP rank.  If people don’t see what you’re saying, they naturally won’t Read More→

Keeping your ranking on the search engines and getting traffic to your website depend largely on regularly updating your content. Search engines love a dynamic website, and in the words of Google, “Content is king.” How to keep fresh content on your site depends largely on what your site is meant for.

How to Keep Affiliate Websites on the Cutting Edge

Affiliate websites are some of the most difficult websites to update. They usually amount to only having a page or two, and the content is pretty well set from the word “go.” What you’re left with is tweaking different elements to stir things up.

Chances are that you worked hard to create the perfect pitch, and you don’t want to mess with that. So, let’s look at the other elements on your page. Do you have a video on your page? If not, put one up. If so, put up a different one or at least change the tag. The anchor text leading to your opt-in page can usually be changed pretty readily. You can put up new testimonials or change old ones out (quite a substantial change in the copy!), have an editable countdown for empty seats, and so on. The point is to change enough stuff on the page that the search engines notice. Then, ping it!

News Sites are Easy to Keep Up-to-Date

Among the easiest (and most essential) websites to regularly update content on are news sites. If you’re doing news on a particular niche, the easiest thing to do is Read More→

One technique to ensure that your affiliate marketing sites get top ranking is to buy a domain name and reuse it. In many ways, this is preferable to disposable sites such as Geocities, and it’s definitely less work on you than using black hat techniques to beef up your rankings.

Be Careful About Your Domain Name

Choosing the right domain name is all important, especially if you’re planning to keep it in the long haul. Affiliate programs come and go, but your domain has to stay. If it’s irrelevant to your future products, your site isn’t going to rank as well. It has to be universal but still relevant.
The thing to keep in mind is that you should never name your domain after your first product or even necessarily after your niche. You will probably change products in the future, and you may even go out of your niche. Your website named www.shawnspeanuts.com isn’t going to work if you’re selling t-shirts one day.

A good rule of thumb is to think of it either as www.yournames-affiliate-marketing.com or www.yourname-affiliate-marketer.com or something similar. Unless you have a very common name, Read More→