Archive for Email Marketing
Listbuilding Can Make Your Life Easier
Posted by: | CommentsListbuilding is simply creating a never-ending list of e-mail addresses from people who are interested in you and what you have to offer online. It is all about giving great value to your visitors and customers in exchange for them opting in to your list. Listbuilding can make your life easier because it will provide you with a targeted group of people who are already interested – sort of like pre-screened candidates for your products, if you will.
Building a list requires you to have the right system in place and an ability to generate traffic. This should be included in your Internet marketing plans, and will prove beneficial to you once you have comprised a list of warm prospects. Once you build your trust with the people on your list, you have the ability to sell to them over and over again.
How To Build a List
There are several ways to build a list – this can be as simple or as complex as you’d like it to be. Listbuilding is a way to develop a relationship with your visitors and potential customers. Since most people don’t make a purchase the first time, capturing their e-mail address is a great way to send them updates, thank them for visiting, or give them special offers just for subscribing to your list. Typically, in exchange for their e-mail address, you would offer them something of value such as a free report, or e-book.
Newsletters, Updates, Reviews
Once a visitor subscribes to your list, you can offer weekly or monthly newsletters, free products reviews, notice of upcoming sales, special offers only available to subscribers, or other information that they will find useful. You must deliver what you promise in order to build their trust; if you don’t, they could just as easily opt-out.
Joint Ventures
I mentioned earlier that listbuilding can be beneficial to your business, and joint venturing is one way to use your list to make create income online. If you have a product or an idea and a substantial list of subscribers, you can approach established marketers with your product or plan. The way joint ventures typically work is they allow you to mail to their list in exchange for a percentage of the profits. This can be a great way to create a name for yourself and make money in the process.
Web 2.0
Social media sites, videos, and blogs are excellent tools for listbuilding. Remember when entering the social media arena, it is just as important for you to participate as it is for you to market. In fact, it is a must. If you go in with the idea of just marketing your products, it won’t work. You have to interact, ask questions, make comments, and create an online presence – then move forward and start building your list.
There are a number of ways you can build a list if you want success from online marketing. In fact, listbuilding plays an important role in Internet marketing. Online marketing is all about building relationships. It’s not what you know, but who you know (or better yet, who knows you). Once you have a list of subscribers, you are on your way to the top.
Email Messages Are Very Personal
Posted by: | CommentsInternet users send and receive hundreds of millions of email messages each day.
Whether these emails are cheerful notes to friends or just another boring business update, each one of these messages carries a personal impact. Even this newsletter, which is mailed to 82,000 people, touches you personally.
If you’re not sure how personal this can be, then consider the continuing controversy over SPAM. I’ve found it fascinating to
watch how upset some people become when they receive unsolicited emails. Clearly, they feel that this is a crime
against God and against man. The only fair punishment is death.
See, it’s very personal.
Yet, many of these same people who decry the unwanted intrusion into their lives, will send out the nastiest email messages you’ll ever see. Miss Manners would be astounded to read some of the things I’ve received from people I don’t know, who don’t know me and have no nexus with me.
When people are in public places, we are constrained by two forces. One is the simple fact of being overheard publicly. We know there are certain things you just don’t do in public. The other constraint is our inability to be naturally articulate at the time when we need it most.
But, if you give some people the opportunity to carefully craft an email so they can give vent to the vitriol that’s in their souls, and it’s amazing what some people will do. They will virtually foam at the mouth and spray invectives like they’re coming out of a fire hose.
When I speak with other Internet entrepreneurs, they agree that this is a growing trend. What’s most interesting is that the vast majority of these messages simply have no basis for the sender to be even mildly upset.
I received a fascinating email this week from an attorney who was apparently venting his own frustrations at the world. This email accused me of being a charlatan and masquerading as an attorney. While this man was clearly upset about something, I could not fathom the purpose of this email.
I sent back a simple request for more information about why he might be so angry. Maybe he was a customer who did not receive a product. Maybe he was a subscriber who didn�t like this newsletter and wanted off the list.
He never responded. All he wanted to do was lash out at someone because he is so unhappy with himself. He wanted to make his problem into my problem.
For those of us conducting business online, we have to always remember how personal each email message is that we send. On the other hand, we have to avoid being personally involved with, or offended by, many of the messages we receive.
Yours in success,
Shawn
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