Make your giveaway offer incredible

Many people will not sign up to your list if your offer isn’t really enticing.  Whether you are giving away a small report, e-book, mini-course, video lessons, or something else, make it irresistible.  In order to collect your visitor’s e-mail address, you have to make your offer so great that the reader thinks, “Wow, I’ve got to have that!”

List building can be a tricky process, but once you understand how to do it effectively it will be your most valuable marketing tool.

Offer a chance to sign up everywhere

Some marketers make the mistake of having sign-up opportunities that are too limited.  For example, you may have an opt-in box on your website, and you may link to this page from your articles.  This isn’t enough!

Put your opt-in box on every page of your website, and design a special “squeeze page” that only allows the person landing on that page to either sign up or leave.  Link to this squeeze page from articles, forum signatures, social networking sites, etc.

Once your list starts growing quickly, keep your subscribers

You don’t want to build a huge list only to have your subscribers unsubscribe.  Keep them on your list by sending them valuable information.  Talk about their pain/problem and offer an occasional freebie.  Poll your readers, and ask them what their biggest problem is.

Build trust with your list, and genuinely care about helping them.  When they feel that you have their best interest in mind, they will remain a loyal customer for years to come.  As long as you provide value, you won’t have to worry about a high volume of unsubscribers.

Learn more list building secrets at www.shawncasey.com.

List building helps you make more money

Those who do not choose to build a list are leaving a substantial amount of money on the table.  Why?  Because they are counting on those that visit their website or blog to buy from them, and that normally doesn’t happen on a first visit.  How do you know if that person will return?  You don’t.

By building a list, you get permission from your lead or opt-in because they choose to get information from you.  This gives you the opportunity to earn their trust through your e-mail messages, meaning they will be much more likely to buy from you.

You have the potential to form JV’s with other marketers

Once you build a sizeable list, other marketers will want to form JVs (joint ventures) with you.  This simply means they will ask you to promote their product/service to your list for a portion of the profits.  Even though you are promoting someone else’s product, you will earn money from each transaction.

Building a list means sustained income for years to come

When you have a big list of subscribers, you can market current and future products (as long as they are related to the subscriber’s needs) for an undetermined time well in to the future.  A targeted list means a stable, sustainable income you can count on.  You do not have to count on getting traffic to your website and hoping that your traffic converts because you have people on your list who are already interested.

Now that you understand a bit more about list building, what are you waiting for?

Discover all kinds of list building secrets at www.shawncasey.com.

For many people, it simply sounds too technical.  How can you possibly hook up something that collects names on your website and enables you to send out e-mail messages?  The truth is, it is a simple task that requires no technical knowledge or knowledge of html coding.  It’s a copy-and-paste technique, and you type the e-mail messages that you want to send out.  Simple as that.

Are you intimidated?

Others put off list building not because they fear the technical aspects but because of the “what do I do now” feeling once you start collecting e-mail addresses and names.  You don’t know what to say to your list or even where to start.  You don’t want to sound too salesy or pushy, yet you don’t want to be the laid-back wallflower either.

There is a simple solution to this; pay attention to those e-mails you get from people whose list you are on! See how they write them and what makes them effective.  You really don’t have to reinvent the wheel when the patterns are laid out for you all over the Internet.

It’s time to get over your fears

Start list building today; it’s THAT important.  A list is an opportunity for close, trusting relationships.  Who do you think people would rather buy from – a total stranger or someone they feel that they know?

Don’t put it off a minute longer.  Start building a list right away, and you will soon be over the hump.  In a few weeks, it will all be “old hat” to you!

Need more list building tips for your marketing arsenal?  Visit www.shawncasey.com.

With list building you want to get as many people as you possibly can to your sign-up page, so put it in front of as many as you can.  This can be done by linking to your squeeze page from your articles, in your forum signatures, through social networking, and on your blog.

One mistake many marketers make is placing their opt-in box on only one page of their website.  Put it on every page so that no matter what page someone should land on, they have an opportunity to sign up.

Offer something they just cannot resist

In order to have people sign up, you’re going to have to give away something incredible.  It doesn’t have to be 100-page e-book, but make it enticing.  Even a 7-page free report can do the trick if it offers a “secret” or valuable information your visitor feels they must have!

Your squeeze page should give the reader only one option

While an opt-in box will usually be on your website or blog pages along with other content and offers, your squeeze page should allow the reader to do only one thing: sign up.  If you link to your squeeze page from articles and other places, make sure that when the reader visits your squeeze page the only choice they have is to sign up or leave.

Once you have those subscribers, it is essential that you build a relationship with them and gain their trust.  Communicate with your list and keep them in the loop.  List building can be an incredible source of income when done right.

Need more list building tips?  Visit www.shawncasey.com.

What should you do with your list?

What you never want to do is collect information and leave your list just sitting there.  You need to e-mail the people on your list frequently, staying in touch and offering them value.  Build a relationship, demonstrate your knowledge about your niche, and let them know how you can help those on your list with their problem/need.

Increase your knowledge and earning potential through your list

You can build an incredible wealth of knowledge through list building.  Survey your list, and ask them what their most pressing problems are.  Ask for their opinions.  You can learn a lot from your subscribers, which will only help you in your online marketing career.

When you have a list that is tightly targeted to your niche, you can learn what their most intense needs are.  This not only helps you build strong relationships but also helps give you ideas for developing or finding products that will precisely meet their needs, which means bigger profits for you.

E-mail marketing is one of the most important Web marketing tools you have

E-mail marketing is one of the most powerful tools you can use to build a list of subscribers and build your reputation at the same time.

When you market good products that serve the needs of your customers, they’re far more likely to buy from you in the future.  With a list, you have the potential to grow your business far beyond your wildest expectations.  Do you have a list that is just sitting there growing stale?  Leverage your list, communicate, and get involved.  Don’t miss the boat when it comes to list building!

Find hundreds of list building secrets at www.shawncasey.com.

The first step to building a list

Before you ever start collecting names and e-mail addresses, it’s important that you know not only the niche you’re in but also that you have a great give-away offer that your visitors will find enticing. This might be a special report, e-book, audio, or video lesson or e-mail course.

Whatever it is you decide to give away in exchange for your visitors’ information, make sure it’s good.  There is nothing worse than starting a list out by giving away something that offers no value to your subscriber!

Get a reliable autoresponder

The next step is to sign up with a reputable e-mail marketing provider like Aweber.  There are lots of free autoresponders out there, but most contain ads and you cannot depend on your messages getting delivered.  If you want to present yourself as a professional or authority in your niche, spend a little money for an autoresponder you can depend on.

Build a relationship with your subscribers

The most important thing you can do with list building is to focus more on building a trusting relationship with your subscribers in the beginning.  Offer free advice in your messages; reveal a little (but not too much) about yourself.  Let your subscribers get to know you, and offer little freebies every now and then before you start promoting heavily.

Once you do start promoting, don’t be afraid to tell your reader to buy something. Explain why they need it, what it will do for them.  Recommendations from a trusted source often persuade those on your list to buy.

Now that you see how simple list building really is, what are you waiting for?

Learn dozens of list building secrets at www.shawncasey.com.

Building a list simply means collecting the names and e-mail addresses of those who visit your website or blog.  Why spend the time?  Why not just count on sales from those that visit your site?  Here’s why: it’s a proven fact that most visitors will not buy on a first visit.  Most people need to be exposed to your offer at least seven times, which is possible when you collect their information.

List building allows you to market repeatedly to those on your list

When someone signs up to your list (provides their name and e-mail address), they must confirm that they want to receive information from you.  This means that you can send messages to your list as often as you like.  This is the perfect opportunity to get those people on your list to trust you and to rely on your recommendations regarding products that will solve their need/problem.

Essentially, you are building relationships when you build a list.  People come to know you and trust you because you offer them valuable information and are compassionate about their problems.

A sizeable list means a secure financial future

Those who join your list are raising their hands, saying, “Yes, I want your help.”  When you build a big list over time, you have the potential to market products/services to these people for years to come instead of relying on those who just land on your website by chance.  When new products come available that provide a solution to your list (or you create one yourself), you can keep selling for an indefinite time period.

Now can you understand what list building is, and why you need to do it?

Get more great list building tips at www.shawncasey.com.

No list? You’re missing out on incredible profits

If you don’t have a list of targeted subscribers, most likely you aren’t making very much money online.  The fact is, most people do not buy a product on a first visit to your website or blog.  People need to be exposed to your product/service on average seven times.  The only way you can do this effectively is through e-mail marketing, which requires an opt-in list.

People on your list tend to trust you

When you build a list of targeted subscribers, those on your list tend to trust you.  Why?  They receive messages from you on a regular basis, and hopefully you’re building rapport with them.  Offering a few valuable freebies, and just letting the subscribers on your list get to know you goes a long way toward trust.

What happens when your list trusts you?  They will pay attention to the products you recommend, and they’re far more likely to buy from you than a complete stranger that lands on your website.

But list building is intimidating, right?

Not really.  Sign up with a reputable e-mail marketing provider, put a few messages in your autoresponder series, and start capturing names.  You can use article marketing, blogging, social networking, and dozens of other methods to send people to your opt-in page.

If you’re worried that your messages will sound lame, just pay attention to the messages you receive from those people whose lists you are on to see how they do it.

List building is a marketing tactic that should never be overlooked!  Without it, you’re leaving an incredible amount of money on the table.

Learn more list building secrets at www.shawncasey.com.

What’s so frightening about building a list?

Are you afraid you won’t know how to set up a capture page or opt-in box?  Afraid it will be too technical or that you won’t know what to say in the messages you send out to your subscribers?

There are dozens of reasons for not building a list, but none of them are valid enough to stop you from doing it.  If you ever plan to make a lucrative income online, list building is an absolute must.

Why does list building make you more money?

Building a list of targeted subscribers is like having money in the bank.  Think about it.  How many times does someone visit your website and spend money on their first visit?  Not often – and a huge percentage of people who do land on your site will be gone forever, never to return again.  This means you have lost the opportunity to build a relationship and market to these people.

When you have a list of targeted subscribers, you can send out a single e-mail and make hundreds – or even thousands – of dollars, depending upon the size of your list.  Even after a subscriber makes a purchase, you can promote related products indefinitely.

You can start building a list today

Getting started is easy. Just sign up with a reputable e-mail marketing provider, create or find a free giveaway offer that delivers value to those who sign up, and write six to eight messages for your auto-responder to get started.

Don’t know how to write effective e-mail marketing messages?  Study those that you receive from someone whose list you have signed up to, especially those messages you find interesting, the ones you can’t wait to open.  By watching how they do it, you will figure out a way to write your own.  Why re-invent the wheel when you can just do what the most successful marketers do?

You know list building is important.  Don’t put it off any longer!

Get more great (free) list building tips at www.shawncasey.com.

Most people want something to sign up to your list, and they aren’t going to sign up just because you invite them to do so.  In order to build your list quickly, give away something that your visitors will perceive as valuable, but make it tightly targeted to your niche.  This could be a free e-mail course, short report, e-book, or 7-day trial to your membership site.  People love getting something for free, especially when it offers them something they really need or want to know how to do.

Sign up with an e-mail marketing provider

You will need an auto-responder if you want to build a list quickly and easily.  Some of the best are Aweber and Get Response.  These programs are easy to set up and use, even if you aren’t technically inclined.

Set up a series of e-mail messages that your subscribers will receive once they fill in their name and e-mail address to get your special free giveaway.  These messages shouldn’t be too promotional and should be written in a friendly way that reveals a bit of your personality.  Talk about your niche and the problems many people are facing.  Offer a bit of advice, and always include a link to your sales page at least once in your messages.

Send traffic to your opt-in box or squeeze page

List building requires sending people to your offer so that you can get as many people to subscribe as possible.  Place your opt-in box on your website and blog pages.  Create a special squeeze page that allows people to do one thing: sign up.  Send people to your opt-in box through article marketing, blogging, social networking, forums, and any other way you can find to do it.

You can see that the process is fairly simple.  If you’re interested in list building but haven’t yet got started, take these tips and go with it!  You’ll never know what kind of results you can achieve until you try.

List building isn’t so hard!  Find more great marketing tips at www.shawncasey.com.