Archive for Listbuilding
If you’re not using Twitter for getting traffic to your website, you’re missing out. Some marketers don’t bother, thinking that not much can be done in the few characters you’re allowed in a Tweet. The thing of it is that you’re not trying to put up full blog posts on Twitter. You Tweet about the fact that you did put up a new blog post.
Tweeting About Your Blogging
The most useful thing about Twitter is that you can use it to drive traffic to your blogging site or your other monetized sites. What it basically amounts to is that you Tweet something to the effect of “My thoughts on…” and provide a link to your website. Your followers see this, and if they’re interested, follow the link.
Of course, this means that you have to have a list of followers on Twitter. The great thing about this is that since nearly everyone has a Twitter account, you can just announce that you have one, and everyone that follows your other social media sites will follow your Twitter. Some, because they already have a Twitter account, and others may create their own accounts to follow yours.
Are the Old Social Media Sites Dead?
Many social media platforms have tools that allow you to import posts from other media sites so Read More→
Once you get people on your list, you want to keep them. Listbuilding continues over the course of several product promotions, and you want to keep the people that are already on your list interested in staying. The beauty of a list is that it’s a resource that you can keep drawing from. It only makes sense to keep them active and responsive.
Provide Special Incentives for Your List
The first thing you need to know about keeping your list as a valuable resource is that you should give extra incentives to them to buy products that you have newly launched. You can do this by providing bonus products and discounts above and beyond what you offer “outsiders.”
You may not always be able to provide discounts, such as in cases where you’re just an affiliate. This is where offering bonus material comes in. It’s best if this is niche-related material, either of your own creation or outsourced.
Provide Original Content in Newsletters
Newsletters are a staple in listbuilding. You will want to keep your list updated Read More→
When you’re listbuilding, it isn’t enough to drive traffic to your site. After all, you want to convert people to your list and get them to buy your product, right? Traffic that doesn’t convert is just window shopping.
The Conversion Process Starts With Your Copywriting
The copywriting on your website is all-important to make a conversion. Just as what you do off-site is geared toward drawing in targeted traffic, your copy should be geared towards making people fill out the opt-in. Here’s a good formula for your copy.
Identify the Problem that Your Product Fixes
One mistake that some marketers make is that they either talk too much about themselves, or they spend too many words on the product. While it’s necessary to have a little information about yourself, and you should say that your product is the greatest thing ever, it’s the problem that catches the viewers’ attention.
Chances are, if you’re attracted to affiliating a product, Read More→
Successful marketing and listbuilding, ironically, doesn’t involve having a good sales pitch. Many people in sales endorse using a hard sales pitch, leading you to believe that if you say “just the right thing,” the conversions will begin to happen. Maybe they’re just keeping you from being a competitor since it never seems to work out.
Sell Yourself, Not the Product
If you really expect people to opt in to your list, you need to sell yourself, not the product. The thing about mailing lists is that they’re not product specific; they’re marketer specific. When you choose to stop affiliating or selling a particular product, guess what? You get to keep your list.
This means that what’s important to your list isn’t your product; it’s you. From the word go, you have to promote yourself. Now you need to know what kind of persona you need to put out to make yourself attractive to viewers.
Start By Building Your Reputation
Building your reputation is the first step to get Read More→
When you’re listbuilding (or doing any other aspect of your campaign), there are some things you might be tempted to say to cinch the deal. Granted, they seem like a great offer, but when it comes down to it, can you deliver? Here are some traps in your copy that you should avoid.
Promising a 100% Guarantee
There is only one situation where you should present a 100% guarantee on results. That is the situation where you’re willing to bite the bullet with EVERYONE on your list. Nothing is absolutely certain in business, and to say so is setting yourself up to lose everything.
Let’s Go Viral!
While viral marketing is a good strategy, you shouldn’t rely on it as the central part of your marketing scheme. As I said before, there aren’t any guarantees in business. Viral marketing is as much of a gamble as anything else. The payoff is great if it succeeds, but you should have something more stable as your lynchpin.
Promising Free Services
The problem of offering free services for your clients is that it’s you doing work for free. You got into Read More→
Getting traffic to your website is your priority. Getting targeted traffic is an extra bonus. Bonus traffic is an incredibly powerful way of doing this. It’s like chocolate meeting peanut butter, only you’re mixing integration marketing with listbuilding. Here’s how it can work for you.
Step One is Forming a Partnership
Basically, what you start with is forming a partnership with someone who already has a membership site or a download page. It has to be within your niche to work. In this partnership, you make an exchange where your product goes on their website as a free bonus. In return, you get to communicate with their list, and thereby import them to yours.
This accomplishes several things that both parties can enjoy. For them, they get the extra reputation points and opt-in power for giving away an amazing product or service. For you, it’s a chance to build your reputation, and it expands your list immensely. From this particular list, you can draw traffic to your site, which equals highly targeted traffic.
Granted, this doesn’t mean you’re making sales on the product that you’re giving away. However, it works Read More→
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