Everyone likes free stuff. One of the best ways to draw interest to your product, and hence your website, is to have a carrot to dangle in front of their noses. E-Books are a great product to use this way. Whether it’s simply a brochure of your products, or a basic introduction to some informative thing you do, people will often feel obliged to check things out further. Even better, if they like what they see, they may pass a copy of the E-Book on to a friend, who in turn will probably react in one of those two ways. As the circulation of this document can be more than exponential, it’s called viral.

The trick in writing the E-Book is, as usual in marketing, to keep them wanting more. Remember, we’re only generating interest. If your business is lessons in some craft or technique, or the selling of non-material services, write only enough about your service to get people interested, but don’t make it an actual giveaway. If, however, you are selling some material goods, a brochure or menu should be more informative, though it may not necessarily list everything.

The goal, of course, is to make the potential client interested enough in your services or merchandise to spend money at your site. Everything about it should lead them into purchasing from your website. If it doesn’t work out that way, that’s fine as well. It’s entirely possible that this person might know someone who is more interested or able to shop at your site.

A secondary goal of free E-Books is to “spread the word.” As part of writing the E-Book, there should be information Read More→