Archive for viral marketing
Nearly everyone in Internet marketing has heard the phrase, “The money is in the list.” Whether you’re a veteran or a greenhorn, you’ve probably seen this phrase over and over again. Now the big question is, “How do you build a list?”
Submit Articles to Article Directories
Article marketing is the backbone of almost every marketing campaign, and article directories are your resource for it. For starters, you will have keyword specific backlinks to your web page. This can drive targeted traffic to your page, which is great. The article itself can usually get page one status, since article directories are considered to be authoritative pages by the search engines.
If listbuilding is your objective, then your link in the author bio or resource box will need to lead to your opt-in. If someone clicked on the link in your bio, then they already want to know more about what you have to say about your niche. In other words, they want to be on your mailing list.
Blog for Fun and Profit
Writing a blog is another great way to draw attention to yourself. Simultaneously, you can show Read More→
When you’re listbuilding (or doing any other aspect of your campaign), there are some things you might be tempted to say to cinch the deal. Granted, they seem like a great offer, but when it comes down to it, can you deliver? Here are some traps in your copy that you should avoid.
Promising a 100% Guarantee
There is only one situation where you should present a 100% guarantee on results. That is the situation where you’re willing to bite the bullet with EVERYONE on your list. Nothing is absolutely certain in business, and to say so is setting yourself up to lose everything.
Let’s Go Viral!
While viral marketing is a good strategy, you shouldn’t rely on it as the central part of your marketing scheme. As I said before, there aren’t any guarantees in business. Viral marketing is as much of a gamble as anything else. The payoff is great if it succeeds, but you should have something more stable as your lynchpin.
Promising Free Services
The problem of offering free services for your clients is that it’s you doing work for free. You got into Read More→
As you may have figured out by now, you can’t just put an opt-in on your page and expect to get a list. You have to beef up your website with SEO or promote offsite on social networks. You have to provide incentives for people to fill out the form. You also have to prevent them from leaving the page without opting in. Here are some ways you can do that.
Using Search Engine Optimization to Bring ‘Em In
Still to this day, search engine optimization is an essential part of Web page promotion. There are a number of things you can do on the website to get it to rank better on the search engines. Keyword placement, ease of navigation, and quality content are essential parts of onsite SEO.
More and more, what you do offsite is more important than what you do onsite. Offsite SEO is where you should work the hardest to bring people in. Posting links on social media sites, article directories, and forums are all standard parts of offsite SEO. Using each of these media demands its own post, but the essential element is that you shouldn’t “just” post your links. You have to build trust by interacting with people and posting things other than your links.
They’re Here; Now Make Them Opt-In
Getting people to fill out the opt-in form is the hardest part. It’s like the old adage, “You can lead a horse to water, but Read More→
Trying to get spotted on the search engines is getting more and more difficult these days. This is especially true if you’re running multiple affiliate marketing campaigns. That’s where social media sites like Facebook can pick up the slack.
When Making Friends is Listbuilding
Listbuilding is a snap on social media sites. All you have to do is make friends. Facebook has an upper cap on how many friends and fans you can have. For the most part, you’ll never have to worry about it, but if you do reach the limit, just set up another account and try not to overlap the friends’ list too much.
With that said, it doesn’t take very long to build a decent friends’ list on Facebook. The more you “friend” people, the more their friends will “friend” you. Once you think you’re at a good starting place, start posting messages.
You don’t want to start right off posting links, and Read More→
Like any social media platform out there, Twitter is a great place to mine for a list. In fact, as one of the hottest social media sites out there, listbuilding on Twitter is a must for your campaign. Here are some of the basics for building a list on Twitter.
Put Keywords in Your Bio
It definitely stands to reason that you’ll want to relate your bio to your niche. A great way to do this is to put keywords in your bio. Many people do it without realizing it. Since you know that keywords will get you noticed, you can use them as ways to draw people to your profile.
What’s really great about profiles and bios is that you can virtually stuff them with keywords and get away with it. However, I would advise a little bit of caution. While you have free reign to put as many keywords in your profile as you can fit, you should still have a readable profile because now that they’re here, you want them to follow you, right?
Build Your List Yourself at First
Once your bio is complete, you can build your list right off the bat. Make some friends by doing keyword searches. Most people on social media sites are “friend collectors,” so Read More→
One of the many ways that people amuse themselves on the Internet is by taking quizzes. For some reason, people can’t resist the opportunity to find out “How ______ are you?,” even though they already know the answer. This is a great way to do some listbuilding from your end.
Building a List with Quizzes—First Stages
The first thing you need to know about building a list with online quizzes is that the quiz itself doesn’t have to have any relevance to any of your products. This leaves you completely wide open for the subject matter of the quizzes you use. The most important aspect of your quizzes should be that they have great viral potential.
First, you should analyze the most popular quizzes to figure out what people actually want to see. IQ and physical feature tests are universal favorites, as are comparisons to popular TV and movie characters. The trick with the latter is that they tend to be more short-lived than IQ Tests, so if you go that route, be prepared to create lots of quizzes to keep up with the times.
How List Building Works in Quizzes
In social media sites like Facebook, you have the option to create “Apps” or “Quizzes.” Depending on the social media platform you’re using, this could involve coding language Read More→
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