If you aren’t familiar with the social media site, let me give you a brief description, along with how combining social media with affiliate marketing can get your business rolling or bring back to life a dwindling existing business.

Facebook

This site is tagged as a place for ‘friends to connect,’ but it’s also a potential cash cow for affiliate marketers. Not only is Facebook great to meet others in your niche, but if you are an affiliate marketers, it’s a great place to promote your products. By building a community of like minded individuals, it’s easier to market to individuals who are already interested. If you don’t have a Facebook account, sign up today and get your affiliate business going. An added bonus is you can now customize your URL, so if your niche is custom earrings, you can have facebook/yourname/customerearrings. This makes it easy for others to identify your niche.

Twitter

Everyone is tweeting from Oprah to members of Congress, so why not use it to your advantage. The great thing about Twitter is that it’s quick and easy to post – 140 characters to be exact. Your profile should include a link to your website and your posts can be as simple as “Check out this new product ‘x’” Twitter replaces URLs within a post, so your link is not visible, but if someone clicks it they will be directed to your website. Remember, you have to create a list of followers to market to, so this does take some time, but its well worth it and certainly a potential goldmine for affiliate marketing. You can share videos, blog posts, even articles to your followers, all of these linking to your website, of course.

Linkedin

This is more of a professional or formal social network. It was originally created for professionals to connect with each other and link to other networks. This doesn’t mean that you can’t use Linkedin for your affiliate marketing business. With the help of Q&A, Groups, and Polls that the website has, it’s easy to combine your products with a successful marketing campaign. Keep in mind that this will require a little more work and creativity, but it can be accomplished.

Regardless of which site you want to try out first, affiliate marketing and social networking make a great team only if you build a great network. Simply signing up and posting affiliate products will probably not be a big hit because no one knows who you are; however, if you participate in the different sites beforehand and build a network of individuals who trust you and have termed you as the “expert” in your niche, marketing to these groups is a piece of cake. Social media is about building credibility and trust, so join a social network, start participating and building your target market to sell your affiliate products to.

If you have a blog or a website, it’s easy to use the plug-ins and widgets to create a great layout, but that doesn’t get visitors, it’s the content. You can add as many widgets and videos as you’d like, but after visitors watch a video or two they’re gone.

Everyone has heard the phrase, “Content is King,” well this is true. Content is the name of the game when it comes to not only getting traffic to your website but getting them to come back is crucial. If your web pages have quality content, readers will visit your site regularly to learn more about the subject. In return for visiting, you will offer them get content for their time. An added bonus for you is the search engines love fresh, quality content, and will crawl your site more frequently than sites who update in frequently.

Finding Content
For some finding valuable content can be challenging. Once you write about everything you know, it’s now time to turn to the internet to help you find compelling content to write about. There are a number of ways to get new information such as: visiting press release websites to see if there is anything related to your niche, other blogs, forums, search engine news sites, such as Google News, Yahoo News, etc. If your blog is related to something local such as a service that you perform in your area, you can check the local newspapers as well as your local Chamber of Commerce for news. You can also check the article directories to get ideas on topics others have written. If you’re really stumped for content you can take advantage of the article directories by using content that is free to use as long as you give the author credit for their work.

Using Social Media Networks
Another great way to get traffic to your website is through social media sites. With so many people tweeting and digging news and information, you can get your website or blog in the mix and start benefiting from social media. When you create your profile, be sure to add a link to your website and make your tweets related to your niche. If you are in the vitamin and supplement niche market – “Hey, there’s a great product that can help decrease join pain. Check it out.” It only takes a few minute to plug your site and the benefits can be huge.

Bookmarking your sites is another great way to get people to visit your site. This can be time consuming, so it is recommended that you take advantage of some of the great bookmarking tools that allow you to bookmark many sites at once.

By combining quality content on a regular basis and incorporating article marketing, social media, and bookmarking, you are not only creating back links to your site, but you will start getting traffic to your website.

First, let me say that there is a lot of work that goes into actually building a list, but your hard work will definitely pay off in the long run. Before you start building your list, there are a couple of things that you need to have in place:

Autoresponder software
An autoresponder is a program that automatically responders to your subscribers. These message are set up by you so when a person subscribes to your site, they will receive an automatic response. There are a number of autoresponder programs available (free and paid) and it is simply a matter of creating your messages.

This software works great when building a list because you can generate automatic thank you messages, send out newsletters, hello’s, and even promote products to all of your subscribers at once or as they respond.

Newsletter Software
If you are going to create a monthly newsletter for your subscribers, which by the way is a great way to keep them up to date on what you are promoting, sending useful information, or even surveys so you know how to better serve them. There are several software programs available.

Survey Software
Sending surveys is a great way to interact with your subscribers and there a several great programs on the internet. Remember to keep your surveys short, so your reader won’t get turned off.

Questions can be simple one answer questions like, “What information would you like to see more of?” Of course, this needs to be related to your niche. You can ask their opinion on previous products or information that requires a ‘yes’ or ‘no’ answer: “Did you find the report on ‘blank’ useful and would you like more information?” This makes their response quick and easy.

Once you have a number of responses, you can review this information and create new products or use it to provide more useful information that your readers will enjoy.

Exchanging lists
When you have created a targeted list in one particular niche market, you can use this list to approach other business in your niche and offer to exchange lists. In other words, they will promote their products to your list and vice versa. If you have a decent sized list, and as long as you are not in direct competition with the business you approach, chances are they will be more than happy to exchange lists with you.

Offer Something
In order to get someone to subscribe to your list you have to offer them something. Well, you don’t have to, but “free” is a universal language and people are more likely to opt-in if they are getting something in return. This does not have to be something expensive – an ebook, a report, a link to something free all work well in getting people to sign up.

Once you have everything in place, you will see that your list will grow. You must remember to keep your content fresh to keep them coming back, keep your autoresponder up to date, and most importantly, interact with your subscribers on a regular basis. Once you get a firm understand of how listbuilding works, you will be on your way to building a list that you can monetize from over and over again.

So what is all this talk about affiliate marketing? I’ll make it easy for you. Affiliate marketing is advertising. That’s right advertising products for other people. You see this every day, everywhere you go companies advertising products for other people. Do you get sales papers in your Sunday newspaper? All of the stores are advertising for other people. Affiliate marketing is all about promoting for others and you earn a commission for each sale or lead you send to them. This is all managed by an affiliate company, to make it easier for the marketer and the product creator, although many individual online companies have affiliate programs that you can join and earn a commission from the sales sent through your affiliate code.

So how does affiliate marketing work? When you join an affiliate program you will be given a code or affiliate number. This will track sales that come from you and recorded so the affiliate program can keep track of your earnings. Most affiliate programs will go above and beyond to help you because if you make money, they make money, so they provide banners and text links, and even provide you with an affiliate manager in case you run into problems, in some cases.

Once you have joined and received your affiliate code, you have to select products and start promoting. This can be through posting to blogs and forums, free classified ads, and forums. You may also choose to use social media or article marketing to send some traffic to your website. The more traffic you send, the more your chances increase to make a sale.

Have a great product, Digg it and see who else thinks it’s great. Do you have a group of friends on Facebook or followers on Twitter? Post your affiliate products and see if anyone is interested. Don’t be discouraged if no one is interested at first, just keep promoting and you will start to see results, if you have what it takes to send the traffic.

What’s the catch? It sounds too easy, doesn’t it? Well, what looks easy in black and white actually requires some due diligence on your part. Signing up for affiliate programs and finding great products is the easy part – writing compelling sales copy and getting traffic to come to you take a little more effort. Since commissions vary drastically, from a few cents to higher dollar amounts, you may have to work a little harder to build a decent commission.

That’s not to say that you can’t make decent money with affiliate programs – some marketers have replaced their fulltime income with affiliate marketing. You have to find the right program, the right products, and most importantly you have to promote to the right people.

Free online traffic

One of the easiest and most forgotten ways to promote your website is to include your URL in your emails. This should be with every email you send and most email providers allow you to create a signature which automatically is placed at the end of each email.

You may see “Follow me on Twitter” on many emails you receive, so why not add a link to your website. This is a quick way to get your name and your URL on the map.

Submitting Articles to Directories

When you submit articles to the article directories, there is a place where you can add a link to your website. Your resource box is at the end of each article accepted. This is basically a link to your website, and as you know, links increase your ratings with the search engines. To make article writing and submissions effective, your content must be related to your website. There is an added benefit when others use your articles on their website, as you have another link to your website. It’s important to note that you should make the best use of the resource box and not just add a link. Use that space to say something to make readers want to click to your website.

Reciprocal Link Exchange

Exchanging links with other businesses in your niche is a great way to link to higher ranked sites, but be careful as you don’t want too many links pointing out from your web pages and double check to make sure the other webmaster has actually added your link.

Other ways to get traffic to your websites

Press releases

Many people don’t submit press releases because one, they don’t know how, and two, they don’t want to spend the money. While there are free sites were you can submit press releases, most of the paid sites offer you more benefits and are certainly worth the money spent.

Paid traffic

There are companies that will send traffic to your website for a fee. If you plan on going this route, you want to make sure that it is targeted traffic. This can be a costly method, but if you’re looking for a boost to get you started, it is an option, if your budget will allow for it.

For most internet marketer, listbuilding begins with all of your family and friends who you’ve asked to subscribe to your site. While this is great, you need for more subscribers than people in your community to get listing building to pay off for you. As you may already know, subscribers are past customers or potential customers, and of course, you want to convert them all into recurring customers, but again, how you have to start somewhere.

Are you familiar with social networking – MySpace, Digg, Facebook, LinkedIn…? These are all social media outlets and places where you can promote, but you can’t just say, “Hey subscribe to my mailing list,” because most people won’t even bother going to your page, let alone subscribing to anything. Why? Because they don’t know who the heck you are. The first thing you need to do is familiarize yourself with some of the social networks and start networking. Chances are you already have friends on at least one of these sites, but now what?

If you aren’t well known across the social networks, you may have to buy your way in. No, I don’t mean with money, but wow the networks with freebies. Let’s say your niche is cell phone accessories. Create a free report on, “How to get a free cell phone,” which by the way, you can easily obtain free offers on just about any niche if you search for them. Now, when you leave a comment on someone’s page, add a link to your page and your free offer. “Visit my page and get your free cell phone offer. Join my mailing list and get the lasted updates on new cell phone releases.” This is a quick way to not only get noticed, but they will refer others to your site. Now you need to do this for several of the social media sites, but don’t just duplicate your offer, add new content because chances are those same people that are interested in cell phone accessories will be on other sites as well.

Another quick way to build a list is to create a video. Show a demonstration of a product or how to download an application to your cell phone, but don’t give them everything in the video. You want to give them only a snippet of information and then direct them to your website where they can subscribe and get the rest of the information.

Don’t be afraid to create a video, it’s easier than you think and you don’t even have to show your face if you don’t want to, although it makes your promotion more credible when visitors can actually put a face with a product. The great thing about videos is that they don’t have to be perfect. If you mess up, that’s okay; you can add a joke or edit it out.

Once you have started building a list, you will have to give them something periodically so they don’t unsubscribe or forget who you are. If you don’t have an autoresponder set up, you will need to do so to make reaching your subscribers easier. With an autoresponder you will be able to set up emails in advance to send messages to your members at once. This can be a promotion, a newsletter, a “Just saying hello,” email; something that they will remember you by.

If you need more information on listbuilding or finding an autoresponder series, there are unlimited resources right at your fingertips.

Many individuals hold off on working online because they don’t have anything to sell, but what they don’t know is that you don’t need anything; you can use other people’s products through affiliate marketing.

There are hundreds, perhaps even thousands of affiliate programs just waiting for you to join, and contrary to what you may have heard; this is not just limited to e-books and downloadable audio products that have no value. In fact, affiliate programs also have high-end products that you can sell in addition to your traditional downloadable items.

To start, you will need two things:
1. A place to promote your products; a website or blog
2. Products to promote

Finding the right affiliate program takes some investigating, because there is more than finding great products. You also have to know the company’s reputation, their payout schedule, your commission for the sales you make, and what tools and strategies they have available for you to use. The reason why most internet marketers start with affiliate programs is because it’s so easy to get started. Most companies have banners, and even sales pages, ready for you to start promoting.

Of course, driving the traffic to your site is your job, so you will have to learn how to get people to your site. This can be done in many different ways:

1. Advertising through your blog
2. Forums and social networking sites
3. Social bookmarking
4. Pay per click

If you have a blog, you have control and it’s easy to promote your products, but don’t forget about the content – it must be related to your niche and compelling so your visitors will trust you and feel comfortable buying from you.

Forums and social networking sites are a great way to spread the word about your products. With most forums, there is a section for selling products/services where you can promote, but before you do that, you will need to participate in the forums and create a name for yourself so people know who you are. Most people won’t buy from strangers, so be the social butterfly and stand out.

Social bookmarking can be tedious, but there are tools available that make bookmarking a breeze. If you find that you just don’t have the time, hire someone to handle the task. This doesn’t mean that you have to go out and spend all of your savings, perhaps you have teenagers or college students who want to make a few dollars for the summer.

Pay per click takes some know how, and it does cost, but it will be worth the effort to have your ads being seen across the internet.

Regardless of how you get traffic, if you use affiliate marketing to jumpstart your business and promote your products to a targeted group of individuals, you can be an internet marketing success.

Truth is there is no secret, no special formula, no magic traffic button – getting traffic comes from getting noticed and being respected within your niche. Of course the big gurus can drive traffic with a blink of an eye because people know them, they respect them, and they know the value of their products or services, but what about the beginner? What about the person that’s just starting out and no one knows them; how do they start getting traffic to their website?

There are a few proven ways that you can do this:

Create a blog – Starting a blog seems easy enough, but that’s the easy part. It’s keeping the blog up to date with fresh content and information that people want to hear about that gets people to come to you. In the beginning, you will have no traffic, but if you continue to add content – good content, you will notice a rise in the number of visitors reading your blog.

Your blog should be related to your products, and don’t forget the links to redirect visitors to your web pages. In short, you have to build a reputation for yourself. Who are you among the millions of marketers on the internet? You have to build trust and let the World Wide Web know that you are knowledgeable in your niche.

Don’t forget to include an opt-in page on your blog, so visitors can subscribe to your list.

Forums – You can find a forum on just about any topic under the sun. One important thing to remember when joining forums is that you must be interactive. You have to ask questions, answer questions, and actually participate. When your name keeps popping up in a particular niche, people will start to recognize you as one of the leaders. When you join a forum, you have the opportunity to add a link to your page within your bio, so don’t forget to take full advantage of that or people will have no way to know way to get to your products.

Web 2.0 – Web 2.0 properties covers a wide range of different platforms. Social media, social bookmarking, Squidoo lenses, Hub pages – all opportunities for you to participate and get your name out there. In order to be successful using any Web 2.0 properties is you have to interact. One book mark or one Squidoo lens will quickly get lost, so you have to participate and be consistent.

Getting traffic to your website may take a little time, but if your product is good, and you can attract an audience, you will see the visitors start rolling in. It’s important that your web pages are inviting, easy to navigate through, and straightforward. After all of your hard work in getting the traffic to come to you, you don’t want to scare them off with a poorly designed website.

Many internet marketers skip this stage of marketing, thinking that they can come back to it later, or that it doesn’t really make a difference, but this is how you keep in contact with your customers or build a list to sell to at some point down the road. You should start building your list when you start your business; as your business grows, so will your list.

But how do you build a list? How to you get someone to subscribe to your mailing list, especially if they know nothing about you and you have no online credibility?

There are many strategies when it comes to listbuilding, one of which is social media. This Web 2.0 platform has opened the door to a new way of marketing and making money online.

Combining social media and listbuilding, you can tap into what might seem like another world of potential customers. Successful networking is formed by becoming an expert in your niche. By providing fresh content that your audience wants to read about, you can’t help but be successful with this listbuilding technique.

Let’s take Twitter for example. Everyone who’s anyone is tweeting and engaging in the tweetosphere, but who do some people get tons of followers while others only have a few?

If you’re going to use Twitter, it is suggested that you learn how it works. Next, you want to start by following others, but you don’t want just anybody, you want the top Twitter users, so start with the Top 50. As you can see these people have hundreds, and thousands of followers – this is where you want to be. Most will follow you back, but in the meantime, start posting your Tweets.

Next comes managing your followers. You need to ask questions because they don’t know who you are, so you have to make yourself known; you have to make the first move. After a month or so, you can stop following those that don’t respond, but you will find that most will check out your web pages.

It doesn’t stop there. Sites like Digg, Facebook, or even MySpace leave the door wide open for you come in, start building a name and building a list. Not only is social media a great way to build a list, you are also creating back links to your site, which you may or may not know is something the search engines love.

You must remember one thing; listbuilding takes time. You don’t become an expert overnight, and it takes people some time to warm up to newcomers, but if you provide relevant information on a consistent basis, your list will grow and your efforts will pay off.

Google recently launched a service called TV Ads. The name isn’t exactly catchy, but it’s an interesting new service that provides an avenue to get your advertisements on TV. Let’s see how this works.

TV Ads works based off of the AdWords concept. You use the same format to pick and choose the specifics of your TV ad campaign. What’s better is that the price is variable depending on just what you want to do with it, or how badly you want it. The auction-based format can help you determine just how much service you want versus expense.

It can also provide insight into how many impressions you can expect from their service, reach target audiences with less wasted air time with audience measurements, and targeting tools. Essentially, you do a Google search with your keywords, and it will provide relevant TV programs so you can nail down your best time slot. You can will also get reports on your ad placement, so you can measure your results and alter them as you need to.

To get started on your campaign, you basically follow the AdWords interface. First, you pick your desired TV networks, timeframes and TV shows. You can choose as many as you like and not be committed to stick with any particular placement.

After that, you upload your ad. If you already have one made, you will have to make sure that it fits within their technical specs before you load it. Don’t have an ad, or don’t have the know-how to make it? You can go to their Ad Creation Marketplace and have someone do it for you.

Now you work on your budget. The traffic estimator can help you determine just what you’ll get for your expense. You can select your start date and end date for your ad at this point. Also, you can choose how much you’re willing to pay per day of your ad, and how much you’re willing to bid for CPM. From there, you can adjust your price as you need to, pay the second highest bidder’s price for impressions, and so on.

After that, you can track and optimize your ads. You can see where and when your ads played, how many impressions you got, and analyze your viewer’s tuning behavior with set-up boxes that deliver data by the second. This information is highly useful for changing your campaign specifics as you need to to maximize its effectiveness.

If you use AdWords as part of your advertising campaign and are happy with your results, this may well be worth your while. If you’re new to AdWords, I would suggest getting comfortable with them first. You can win big and lose big in AdWords, so I would suggest learning how to get a good winning streak on AdWords before trying out TV Ads.