Getting Them to Your Opt In Page

One of the biggest challenges in list building is getting people to your opt in page. Many people assume that it’s just as easy as getting Google ranking and letting them come to you. These poor souls find out the hard way that one channel can tend to be a slow trickle of traffic.

Getting people to your opt in page is really scarcely different than getting them to any Web page. While the search engines are a good resource this way, they certainly aren’t the only ones. The more channels you use, the more traffic you get.

It’s pretty much the same idea as how creeks feed into rivers. A creek is a creek, but if you join it with others, you get a river. Naturally, the more creeks you have, the bigger the river you get. Now, do you want a virtual Amazon river of traffic, or what?

With that in mind, let’s consider the alternate ways we can get them to your opt in page. One good way is to submit content to article directories. It’s a bit time consuming, but well worth the effort. Basically, you write an article that links to your opt in page. Then you submit it to an article directory like Ezine or Articles Base.

As people look up subjects related to your niche on the search engines, they will possibly find your articles before they find your website. With the link at the end of your article, they will find your website. It works that easily. If you submit to more than one article directory, you can protect yourself from fluctuations in the Google rankings. Just make sure that you follow their rules for article submission, or your articles won’t even go up.

Web 2.0 properties are a virtual goldmine to draw traffic to your opt in page. They’re usually free, have great authority and trust, and will often support HTML links. Of course, the more memberships you have, the better.

Web 2.0 properties can range from blogs, to video sharing sites, to shopping and auction sites. The actual techniques of pointing the users back to your opt in page will be slightly different between Web 2.0 properties, but it’s worth it to have a variety of accounts.

Naturally, you will want to keep feeding content to these channels. Most people aren’t going to be interested in content that’s over a year old. You can probably guess that keeping up with this without plagiarizing can get time consuming.

This is where content outsourcing comes in. Content writers aren’t hard to find, and aren’t a huge expense, especially compared to what you gain from using them. It’s an investment that’s well worth the cost.

What you will find is that once you get more channels leading to your opt in page, you can start strengthening them. Your initial trickle of traffic will become a deluge. Now the trick is to get them to opt in.