Getting Traffic to Your Site with Googles TV Ads

Many business owners on the Internet don’t consider TV ads very often. It seems to have been less cost effective than other methods of advertising. That, and the question of what station, time slot and so on has further complicated the issue. It’s not so anymore.

Google recently launched a service called TV Ads. The name isn’t exactly catchy, but it’s an interesting new service that provides an avenue to get your advertisements on TV. Let’s see how this works.

TV Ads works based off of the AdWords concept. You use the same format to pick and choose the specifics of your TV ad campaign. What’s better is that the price is variable depending on just what you want to do with it, or how badly you want it. The auction-based format can help you determine just how much service you want versus expense.

It can also provide insight into how many impressions you can expect from their service, reach target audiences with less wasted air time with audience measurements, and targeting tools. Essentially, you do a Google search with your keywords, and it will provide relevant TV programs so you can nail down your best time slot. You can will also get reports on your ad placement, so you can measure your results and alter them as you need to.

To get started on your campaign, you basically follow the AdWords interface. First, you pick your desired TV networks, timeframes and TV shows. You can choose as many as you like and not be committed to stick with any particular placement.

After that, you upload your ad. If you already have one made, you will have to make sure that it fits within their technical specs before you load it. Don’t have an ad, or don’t have the know-how to make it? You can go to their Ad Creation Marketplace and have someone do it for you.

Now you work on your budget. The traffic estimator can help you determine just what you’ll get for your expense. You can select your start date and end date for your ad at this point. Also, you can choose how much you’re willing to pay per day of your ad, and how much you’re willing to bid for CPM. From there, you can adjust your price as you need to, pay the second highest bidder’s price for impressions, and so on.

After that, you can track and optimize your ads. You can see where and when your ads played, how many impressions you got, and analyze your viewer’s tuning behavior with set-up boxes that deliver data by the second. This information is highly useful for changing your campaign specifics as you need to to maximize its effectiveness.

If you use AdWords as part of your advertising campaign and are happy with your results, this may well be worth your while. If you’re new to AdWords, I would suggest getting comfortable with them first. You can win big and lose big in AdWords, so I would suggest learning how to get a good winning streak on AdWords before trying out TV Ads.