Getting Traffic to Your Website from YouTube

YouTube is one of the top websites ever, according to Alexa.  It can be a bit tricky getting traffic to your website from there, though.  How you can make this work depends not just on what you do with your YouTube account but also what you do away from it.

Drive Traffic to Your YouTube Videos

One way you can really set yourself apart from other YouTube marketers is to drive traffic to your videos from other websites.  These days, fewer social media sites can stand alone as ways to draw people to your site.  You should have a social media campaign working to support your YouTube videos.

Let’s say that you have your videos up, and they’re not getting nearly enough hits.  Let’s say also that you have huge lists on Facebook and Twitter.  By posting links to these videos on Facebook and Twitter (and anywhere else you have a successful social media campaign going), you can dramatically increase the number of hits to your videos.  More hits means that more people will go to your website to find out more about what your videos are talking about.

YouTube Has the Traffic, Now the Website Links

There is a delicate balance between how much information you can put in your info box to get your videos found versus having your website links visible.  Let’s rule out the possibility that someone is going to click on the “more info” button.  This means that your website links should be right at the top of the info field.

This will effectively make the potential traffic lost because they didn’t click the “more info” link a non issue.  Now, you can cram many keywords in the information field, preferably starting after about 200 characters.  The reason for this is that the visible info field shows up to 200 characters, and you don’t want to look like a spammer if you can help it.  From there, cram away!

More Keyword Placement and Your Video

Of course, you should also take advantage of the keyword placement opportunity in the title of your video.  This carries more weight than several keywords in your description.  You should also make use of the tags option.  This will significantly help the ranking and visibility of your video.

The video itself should, above all, be entertaining and informative.  You have to keep your viewers wanting more.  They’re not going to want a dry demonstration of your products.  Billy Mays may not even be enough.  The trick is to make it look like you’re not so much selling the product as showing it off.  Naturally, you should prominently display your URL before, during, and after the video, just to keep the address in their minds.

Oh, I almost forgot…if you comment on the video or answer any questions, make sure your comments link to another of your videos.  Keep ‘em entertained, and they will want to know if there’s more.