Getting Traffic to Your Website with Press Releases

Press releases are a great way of getting traffic to your website quickly.  You’ll get fairly immediate traffic, but the full benefit comes after a few days, so don’t panic if you don’t have an explosion of traffic from day one.  There are some essential bits of information you need to know about how to do it; otherwise, this strategy is sunk.

How to Write Press Releases for Submission

The first thing you need to know about how to write press releases is that you’re not writing articles.  If you write an article and submit it to a press release site, chances are you’ll get turned down.  You have to have the mindset of a reporter when you write these things.

Think of it this way: Your next product launch or event is always newsworthy.  Then write it as if you’re writing for a newspaper, which you are essentially doing.  You don’t have a “title.”  Instead, you have a “headline.”  Include the city and state at the front of the PR, if applicable.  You can even get a bit “salesy” with your press release since you’re trying to generate excitement.

How You Drive Traffic With Your PRs

Depending on the specifics of the PR site, you have a particular number of links that you can put in your PR to drive traffic to your site.  On the average, you’re looking at about 3 to 5 hyperlinks total.  You can usually have one of them as a URL link, but the rest of them have to be used to anchor text.

The URL link (your www.dot.com) will usually appear at the end of your press release.  The rest of them should be scattered throughout the PR, usually anchored in words that describe your product or service.  You can even use your name or the company’s name as a link.  Ultimately, it just has to make sense that this word could link to your site.

Don’t Forget to Draw Traffic with Contact Information

Another essential part of your press release that can draw traffic is your contact information.  In a way, it’s a very abridged version of your “author bio” when you write articles.  Instead of a paragraph about yourself, supply a list of ways that a reader can contact you.

Here, you should include either your name, your alias if you’re using one, or the name of a contact rep.  You could have a phone/fax number and a mailing address but above all, you should have another URL link here.  The idea is to draw traffic to your site, so you shouldn’t neglect this opportunity.

As you can see, using press releases to get more traffic to your website has huge advantages.  You have several opportunities to generate one-way backlinks while you’re generating excitement about your product, service, or event.  Besides that, it’s a great way to mix things up if you’re getting bored with traditional article marketing and blogging.