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Oct
14

How to Avoid 3 Affiliate Marketing Killer Mistakes

By Shawn Casey

New Internet marketers, in their enthusiasm to create the next big thing, often allow their enthusiasm to overshadow tried and true methods of affiliate marketing success. While tenacity and enthusiasm are important components to success, it’s important to avoid the mistakes that will kill your business before you bring it to life.

The first mistake that many newbie marketers make is to choose a product that offers weak commissions. Think of it this way. You’ll be putting a lot of time and energy into marketing products for others. Unless you’re selling a high-ticket item, you won’t make much money on a 25% commission. Don’t let this dissuade you from pushing the popular $7 reports because, historically, these can generate a lot of income for you. These reports often have high sale rates, so you can make a good profit by promoting them. The best approach to take is to find a product that will pay you 50-75% commissions on each sale.

Second, don’t be persuaded by big promises. Be discriminating in your promotions. If you hop on the bandwagon with a product that is touted as the next big thing and it turns out to be a bust, your credibility will die along with the campaign. Be sure to thoroughly review anything that you promote. Buy the product. Use it. It may be tempting to jump on the bandwagon and strike while the iron is hot, but until the product launches you have no idea how the public will receive it. Once you’ve reviewed the product, you can write a comprehensive product review and post it on your site. You may be promoting someone else’s product, but anything you get involved with puts your name on the line.

Finally, don’t neglect to collect qualified leads. Treat them as clients not customers. You sell to customers. You look out for the best interests of clients. While your ultimate goal is to make the sale, you’ll want to do right by your prospects. Be sure that anything you promote to your list is personal and newsworthy. If you can tie a current event into the product you’re selling, it will grab your readers’ attention. Successful marketers will often pull ideas from celebrity headlines and tie them into their offerings. Don’t merely promote products. Using this approach will most certainly turn off a lot of the people on your list. People like to buy, but they don’t like to be sold to.

Creating a successful affiliate marketing campaign is easy if you temper your enthusiasm with an ounce of common sense. Promote products that offer a healthy commission so your efforts and hard work won’t be in vain; thoroughly review any product that you want to sell before you release it to your list so you can be sure it delivers on its promises; and continuously collect leads so they you grow and build a list that will create a healthy profit windfall for your business.

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