If it’s “All-Important,” it’s a Myth in Affiliate Marketing

Perhaps the biggest myth in affiliate marketing is the idea that any one aspect of it is “all-important.” It’s all important. It is an organic process. The whole enchilada, in all of its aspects, is the key to success.

By comparison, what do you think is the most important organ in the human body? Is it the heart? Is it the brain? The liver? The kidneys? The fact of the matter is that all of your organs are there for a reason. Without any one of them, there’s a good chance that you would be dead.

Your Entire Marketing Strategy is Important

The same is true of your marketing strategy. There is no one aspect of it that can stand alone and give you success. Anyone who says so is a flat-out liar.

According to Google, “Content is king.” However, without a high page ranking, your content will never be seen. Content by itself will not get you a high SERP rank.  If people don’t see what you’re saying, they naturally won’t click through on your link.

Keyword Placement is Important to Get Seen

Keyword placement is important to getting rank, especially if you’re working in a highly competitive niche. However, it is not a stand-alone technique for getting rank. In fact, if you have keywords and no content, you get shuffled over to the ignore pile and may be banned altogether. Besides, no one will want to look at a webpage of just keywords.

Your Web 2.0 and interlinking strategy are necessary steps, but they don’t make a website profitable by themselves. You still have to have content; you still have to have something to sell; and you still have to have keywords for the spiders to find. It won’t matter squat if you have a buddy in the government who will just link to your page. If you don’t have something to show, you’re dead in the water.

These and all the other elements of in-site and off-site SEO are all important but will not get you conversions on their own. It’s a group effect that no one thing can give you.

High Page Rankings Alone Won’t Win You Success

For that matter, high page rankings are, of course, important but by themselves are useless. Let’s say that somehow, without content, keywords, links, and everything else, you still manage to get a first page spot. So what? If you don’t have anything to say or show; if you don’t have anything for the spiders to crawl; and if you have nothing to sell, then you’re not going to get anything out of it.

Don’t ever be fooled by the words, “all-important.” These words, whenever combined with any aspect of affiliate marketing, are a sure sign of a myth.