I’ve always been fascinated that you can make money in business
without being perfect. Like horseshoes, just being close can
make you a big winner.

I wish they had taught me this in a business class. I would have
succeeded sooner. I’ve learned this from long experience.

I understand now that taking action makes me money. Trying to
be perfect just makes me frustrated!

I think new people are often intimidated as they start a
business, especially an Internet business. They’re trying to
learn everything and struggling to understand mountains of
information. In the face of all that, it’s easy to be
overwhelmed and never really get started.

After all, if you can’t understand everything and do a perfect
job, you probably shouldn’t get started at all, right?

Wrong! Very, very wrong.

The old saying, as I’m sure you’ve heard, goes like this: “If
it’s worth doing, it’s worth doing right.” The implication is
that you should not attempt anything unless you can do it
perfectly.

I am adamantly opposed to this idea. First, because I know
there’s a ton of things I do that are less than perfect, but are
important to me anyway.

Some I do for pleasure – like playing golf. I’m nowhere close
to perfect, but I enjoy the game.

Others I do for business – many of these pursuits don’t work
perfectly or, sometimes, even well. But, most of them make me
money in spite of the imperfections.

My second objection is that the idea of never attempting
anything unless we’ll achieve perfection simply boils down to
never attempting much of anything at all. Truly, achieving
perfection in any one pursuit is the achievement of a lifetime.

One of the many reasons I love doing business on the Internet is
the huge margin for error that exists. I can make a lot of
mistakes and still profit. Your overhead (fixed costs) to be in
business online is a $100 or less per month including your web
hosting, merchant fees, etc. To break even, we just have to make
back that $100. Of course, all the money above the $100 mark is
profit that goes in our pockets.

When we advertise our business, we won’t always get it right the
first or second time. But, even a bad ad will bring in some
money. If you spend $100 to run an ad, you’ll rarely lose the
entire $100 unless you have a horrible ad being run to a
completely incorrect list. A marginal ad will usually make you
a profit.

A good ad will bring you huge profits. A great ad will bring
you riches.

We all should work to refine our ads to make them good ads, but
we get to make money even when we are testing and refining.

To make money, we don’t need to be perfect. We just need to be
taking consistent action to build our businesses.

So, go and be imperfect.

If you want to find out how I create over $3,000,000 in yearly
sales on the Internet – and you can do the same or better -
check this out:

http://www.mininggold.com

Yours in success,

Shawn