Listbuilding through Teleseminars—It Keeps On Giving

In the wonderful art of listbuilding, everyone knows that freebies are a great lever for conversions.  Few freebies can exceed teleseminars for overall value.  Here are a few things you can do to maximize the value of your teleseminars.

First, Offer the Live Seminar for Opting In

As you can imagine, the promise of a live teleseminar is a great impetus to get people to start opting in.  If you use guest speakers, they will bring in their list, which you can add to your own.  Your list can literally grow by the thousands in a week or two.

You can keep offering live seminars, assuming that you’re willing to schedule a new seminar every week or so.  Of course, your ability to do this depends on your ability to schedule time for it, but it’s not a huge chunk out of your life.  If you’re not able to schedule repeated teleseminars, there are options.

Offer Recordings for the Opt In

If you don’t have the ability to do repeated live teleseminars to get people to opt in, you can offer a recording of your teleseminar as a freebie.  This isn’t nearly as exciting to a potential subscriber as a live seminar, but it still works.  There are certain benefits that it has to you beyond mere convenience, though.

For instance, you can use clips or text exerts as teasers.  You can put these on your capture page, or you can sprinkle them over your blog and other social media platforms.  This way, your recorded teleseminar can be a great way to drive traffic to your site.

Transcribe the Recordings to Drive Traffic to Your Website

Once you’ve milked your recordings for what they’re worth, you can still use them to drive traffic to your website.  If the traffic starts flagging from your teasers, it’s time to transcribe the teleseminars into text files.  This helps with your campaign in several ways.

First of all, you can use it for blog content.  It’s a kind of “rainy day check.”  You have to keep up with your blog posting, as you know.  As we all do at some point, you may have a day where you don’t feel particularly inspired to write a post.  No problem—you have stuff from your seminar that you can throw in there.

You can also use it for article marketing.  Each teleseminar can give you about three to four pieces of unique content.  This might call for some wording changes to hit a good keyword density, but it wouldn’t take much work to do it.  If you’re one of those guys who are into re-spinning articles, you can get many more articles, though this has its own risks.  Garbled articles and non-unique content come to mind.

Then you have press release material.  This could call for some ingenuity and reformatting on your part, but the results are worth it.  Submit them to several press release sites and watch the traffic roll in.