Listbuilding with Video

You may have found your comfort zone with opt-in forms and e-mail marketing, but have you ever considered using video as part of your listbuilding strategy? With video, you can expand your reach by providing easily accessible information on your website, blog, YouTube, and other social marketing sites.

If you’ve never considered using video because you don’t know how to get started, check out the ways you can build a targeted list of prospects using video.

Offer Tutorials.
One of the most effective ways to build your list is to offer free tutorials that are targeted to your niche market. Build in the Law of Reciprocity in your video campaign. The more you give away to your prospects, the more likely they’ll return the favor by buying your products. Your tutorials should be niche-specific. Show viewers how to use one of your products or services, and they’ll appreciate the fact that you’ve gone the extra mile to help them.

Solve a Problem.
Tap into the pain of your prospects by showing them how to solve a problem. For instance, if you’re selling personal finance products, you may want to give some tips for getting out of debt or saving money. Include some tips that viewers may not be able to get easily on their own. If you can relate to their pain, tell your own story. Offer insights based on personal experience.

Answer Customer Questions.
Invite website visitors to submit questions to your website. Often, prospects hesitate to buy products because they have unanswered questions. This will help you handle any objections that many prospective customers have and will help them make a buying decision.

Entertain.
Every now and then, record a video for the sole purpose of entertaining your target market. You might want to create humorous skits of what NOT to do with your product. Show your personality. Potential customers like it when they see another side of your character other than the business side.

Establish Your Authority.
At times, you’ll want to use videos to establish your expertise in an area. One good angle to take is to create a series of videos and release them at scheduled dates. People want to buy from experts, so show them why you’re the go-to person if they want to buy a product in your niche.

Once you’ve created your video, upload it to YouTube, Facebook, or your website. Be sure to include your e-mail address somewhere in the video. If you’re uploading it on a site other than your own, include your web address. At the end of the video, encourage videos to subscribe to your list. In exchange for their names and e-mail addresses, offer to provide a link to another video—something more valuable than what you’re offering free.

Listbuilding with video is one of the quickest and easiest ways to build your list. All you need is a video camera or web cam to get started. Don’t worry about being perfect. You’ll perfect your technique over time. Your goal is to build a connection with video that you cannot do in print. Many affiliate marketers explode their businesses overnight with the use of video listbuilding strategies.