Making Sales from Getting Traffic to Your Site

You think you may have learned all there is to know about getting traffic to your site. You have consistently good search engine rankings. The layout of your webpage is flawless. Your meta tag and meta title virtually jump off the rankings page. Yet, you don’t seem to have much in the way of sales.

Unfortunately, getting traffic to your site isn’t the end of the story. Otherwise, anyone could do it. What you need to do now is to turn that traffic into conversions.

The first thing you need to do is examine just what kind of impetus you provide for actually buying your product. Now that you’re getting traffic to your site, why should they buy your services? There are ways and means of doing this.

Enthusiasm

The language of your squeeze page is important. If your word selection doesn’t say that your product is the best thing that has ever hit the Internet (or for that matter, the best thing sold EVER), people aren’t going to be motivated to buy it. Don’t even think of throwing surveys and statistics at them, because it will only bore them. Remember, your visitors probably have a short attention span, so you HAVE TO grab them by the eyeballs. Be a motivational speaker on your sales page.

Testimonials

If you’ve been in the business long enough, you may have collected a number of “thank you” letters. These are a virtual goldmine, since testimonials go a long way toward convincing the visitor to buy your product. The testimonials don’t even have to be for the product that the page is for. As long as you have several statements along the lines of “Thank you so much, Shawn! Your product saved my life!!!” people will automatically assume that it’s for the product they’re looking at. Make sure that your support staff is enabled to save these kinds of messages, as they will always be useful.

Guarantees

Having a guarantee in place on your squeeze page will also help immensely in converting traffic into sales. You have to dance a fine line in the claims you make with your guarantees. On one hand, you want to assure the customer that they can back out—no harm, no foul. On the other, you want to leave some room for your support staff to be able to retain them.

While it is true that making promises like “no hassle, no questions” in your guarantee can convert your traffic more effectively than excluding them, think of it this way: Your customer may be looking for greener pastures. They may merely be moody on a certain day. In either case, they may be looking for a refund. By making a “no hassle, no questions” kind of promise, you’ve effectively tied the hands of your support staff. They can’t ask questions. They can’t try to talk them into staying, or else you’re not true to your word. This can be severely damaging for future products.

Of course, there are more things you can do, but I like a captive audience!