One thing we in affiliate marketing don’t like is being caught with our pants down. Something comes along, like our vendor is a scammer, our site gets hacked, etc., and it throws a monkey wrench in the works. You may not remember the infamous Google “Florida Update” back in 2003, but it was a disaster for A LOT of marketers.
Basically, Google changed some of its ranking criteria, and thousands of marketers and other webmasters lost their rankings. Some of them came back from it after a while. Others never recovered from it. Can it happen again? I’m not banking on it. Here are some tips to insulate you from this kind of threat.
Listbuilding is Your Friend
Listbuilding isn’t just the key to a successful affiliate marketing career; it’s also your greatest buffer against a de-indexing. Whether you were justifiably de-indexed or not, having a large and responsive list will keep you in business in the meanwhile. With a strong list, you don’t need page rank in order to make money.
Your websites don’t go away just because Read More→
If you’re not using Twitter for getting traffic to your website, you’re missing out. Some marketers don’t bother, thinking that not much can be done in the few characters you’re allowed in a Tweet. The thing of it is that you’re not trying to put up full blog posts on Twitter. You Tweet about the fact that you did put up a new blog post.
Tweeting About Your Blogging
The most useful thing about Twitter is that you can use it to drive traffic to your blogging site or your other monetized sites. What it basically amounts to is that you Tweet something to the effect of “My thoughts on…” and provide a link to your website. Your followers see this, and if they’re interested, follow the link.
Of course, this means that you have to have a list of followers on Twitter. The great thing about this is that since nearly everyone has a Twitter account, you can just announce that you have one, and everyone that follows your other social media sites will follow your Twitter. Some, because they already have a Twitter account, and others may create their own accounts to follow yours.
Are the Old Social Media Sites Dead?
Many social media platforms have tools that allow you to import posts from other media sites so Read More→
Once you get people on your list, you want to keep them. Listbuilding continues over the course of several product promotions, and you want to keep the people that are already on your list interested in staying. The beauty of a list is that it’s a resource that you can keep drawing from. It only makes sense to keep them active and responsive.
Provide Special Incentives for Your List
The first thing you need to know about keeping your list as a valuable resource is that you should give extra incentives to them to buy products that you have newly launched. You can do this by providing bonus products and discounts above and beyond what you offer “outsiders.”
You may not always be able to provide discounts, such as in cases where you’re just an affiliate. This is where offering bonus material comes in. It’s best if this is niche-related material, either of your own creation or outsourced.
Provide Original Content in Newsletters
Newsletters are a staple in listbuilding. You will want to keep your list updated Read More→
Clickbank is one of those services in affiliate marketing that you either love or hate. You love it if you know how to use it, and you hate it when you don’t. For many, it’s an impenetrable sphinx—an enigma—but there are some simple rules that if followed, can make it an extremely profitable venture.
Clickbank’s Lack of a Search Feature
One thing that many affiliates don’t like about Clickbank is that it doesn’t have a search feature. While it does make it more difficult to find a product that you may like, think of it this way. If it had a search feature, your affiliate marketing campaign would more easily be brought to nothing.
Let me explain. Let’s say that you’re promoting a product from Clickbank. A fellow affiliate marketer sees your link and likes the product. All they would have to do is go to CB, use the hypothetical search feature, and start affiliating with your product—in short, become competition. Granted, there is third-party software out there that basically serves this function, but Read More→
Interacting with people on the Internet is a great help in getting traffic to your website. Participating in groups, sending out newsletters to your list, and e-mail conversations all are opportunities to drive traffic. If you know how to approach the right people, you’ll have targeted traffic.
Send Newsletters to Your List
If you have a list to start with, send regular newsletters to them. In these newsletters, you can announce when you’re having a new launch and direct them to the page. These people already have opted for mailings, so these messages, along with the e-mails necessary for your product, are pretty well expected.
Overall, you should treat your list like a value club. Give them the insider information. Offer discounts and bonuses that they can get “just for being a member.” Be their friend and they‘ll reciprocate.
Article Marketing — Your Bread and Butter
Write it yourself or outsource it, but do it. Article marketing should be the backbone of your campaign. These are the most Read More→
When you’re listbuilding, it isn’t enough to drive traffic to your site. After all, you want to convert people to your list and get them to buy your product, right? Traffic that doesn’t convert is just window shopping.
The Conversion Process Starts With Your Copywriting
The copywriting on your website is all-important to make a conversion. Just as what you do off-site is geared toward drawing in targeted traffic, your copy should be geared towards making people fill out the opt-in. Here’s a good formula for your copy.
Identify the Problem that Your Product Fixes
One mistake that some marketers make is that they either talk too much about themselves, or they spend too many words on the product. While it’s necessary to have a little information about yourself, and you should say that your product is the greatest thing ever, it’s the problem that catches the viewers’ attention.
Chances are, if you’re attracted to affiliating a product, Read More→
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