There are many search engines out there that you have to consider in Affiliate Marketing. Some are more universal, while some are somewhat specialized. While the universal ones, such as Google.com, are good to view where you and the competition are at (in relation to each other) overall, sometimes it’s good to use specialized search engines to find out how you compare in certain, specific areas. Technorati.com is one such specialized search engine.
Technorati Is a Blog Search Engine
Technorati.com’s original intent was to be a search engine for blogs. It competes with Google.com and Yahoo.com’s search engines in this specific area. The way it has classically worked is that it searches blog tags and keywords and ranks the most recent ones first. This, as you may see, can make Technorati an invaluable tool. By this, it can essentially be a gauge to see how quickly your blog posts are going in relation to the competition. From a single search on Technorati, you can see if you need to increase your blogging frequency or if you’re doing just fine that way.
Keep On Top of Page Ranking Criteria
As with any search engine, it is best to keep abreast of the news on how page ranking is done. Technorati has made several changes throughout the years, and it’s good to know what’s going on so that you can be a step ahead in using this tool. In 2007, they had made a very controversial move towards listing thumbnail images, leading some to say that the company was departing from its original mission. Being on top of this information, some companies were able to adapt and optimize their thumbnail images and their usage accordingly, while others got left in the dust. It’s definitely good to keep in mind that the opposition is in all likelihood using this tool and keeping up-to-date as well. Vigilance is a key element whenever you play this kind of hardball.
Not only do your competitors use Technorati, but let’s also keep in mind that many average users are using it too. Otherwise, why would you particularly care where you rank in regard to your competition here? What you are ultimately Read More→
Getting Traffic to Your Website by Peer Pressure
By · CommentsThe party’s at your website, and everyone’s going to be there! Using peer pressure is a great technique for getting traffic to your website. This is one of the great benefits of using social media to drive traffic—that you can more easily explore different psychologies to move traffic.
Conformity is a Driving Need and Good for Driving Traffic
One need that everyone has is to fit in. It’s part of human nature, and you can use it for driving traffic to your website. Freebies are okay, being “the elite” is a good motivation, but nothing compares to doing what all the “cool kids are doing.”
This is especially pertinent in social media like Facebook. How many times do you think that people “like” something just because their friends do? By and large, as social animals, many people just like the same things out of habit.
Great, but Does Conformity Do Anything for Converting Traffic?
Yes, in fact, it does. If you play your cards right, Read More→
When Getting Traffic to Your Website Isn’t Enough
By · CommentsSome new affiliate marketers think that being extra nice is a good idea when they start doing business. It IS a good strategy for getting traffic to your website, but the kid gloves are off when the traffic arrives. They think that this is a “refreshing approach” to making affiliate pages. What they don’t realize is that there is a good reason nobody who’s successful does this.
Having this quasi-humanitarian streak may seem refreshing, but it will never make you money. Customers, being what they are, will automatically make choices that aren’t in your best interest if given the chance. When you’re in business, the only place for humanitarian gestures is in the charities that you choose to give to.
Soft Selling Affiliate Marketers Let Money Go
The weaknesses that these soft affiliate marketers have are various. The most common one is that their webpages leave the viewers with too many options. When people shop, they’re looking for the cheapest options available. If the business owner gives too many choices between similar products, the customer will naturally choose the cheapest one. The business owner will lose money from this. It’s not that this principle is necessarily a bad idea, that having similar products with varying prices is non-profitable. However, varying the price too much without giving them a reason to buy the more expensive product will definitely decrease your profit.
Letting People Leave Your Affiliate Page—Bad Call
Another mistake that some new affiliates make is that they allow people to leave their affiliate page too easily. On one hand, this is fine if you’re not selling anything, but Read More→
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