Start Listbuilding before You Launch Your Product

Listbuilding, as most of us know, is the bread and butter of Internet marketing. It is the ever-coveted return traffic that we’re all looking for. If you’re just starting with building your list, there are some things you should know.

The greatest mistake a person can make when they launch a business website is to think that they can just throw it up and expect that the traffic will come. Yes, an opt-in form is the ideal way to get your listbuilding up. Yes, a good squeeze page is the way to get them to sign on to the list. However, you shouldn’t think that this starts with your product launch.

You should actually start your listbuilding BEFORE you launch your product. You may have surmised that you should advertise your product before launching it. This is true, but you should already have your squeeze page up, and you should link to the squeeze page in your advertisements.

This provides an avenue for you to interact with your new list before the ball really gets to rolling. During this time, you can generate more excitement about your product in your emails. This way, you can accomplish three goals.

First, you can convince the wary few who didn’t actually buy your product to do so. Many times, people are interested in hearing about a product, and would like more information before they actually buy it. If you start this when the product launches rather than before, you may miss out on several sells you would have otherwise.

Secondly, you can win upsells from those who have already bought the product. If they’ve already bought your service, why not try and get more out of them? In the emails you send out before the product launches, you can tease them with the benefits of “platinum membership,” or the “secret stash” of videos you have.

Thirdly, if the wary subscribers aren’t buying the normal membership, you can try to downsell them. You will usually want to present a smaller package with fewer benefits. Do this in the last days before the product launches, and make it clear that although this product is cheaper, they get a lesser product.

Of course, the last option shouldn’t be made visible to the people who have already bought the product. This can put you in a quandary of having to cancel accounts in preference of the downsells. People want to save money, and that can often be at the expense of quality. Make sure that if they buy the standard, or especially the platinum membership, the downsell emails do not make it to them. You would be shooting yourself in the foot otherwise.

With these ideas in mind, make sure that you don’t forget to include a link to your squeeze page in your advertisements leading up to your launch. It will be well worth your while, and as you can see, you can make so much more cash that way.