Archive for Affiliate Marketing
Sometimes a Failed Affiliate Marketing Campaign Can Be Useful
Posted by: | CommentsThe true key to success in anything, affiliate marketing included, is persistence. The cases of “instant success” are the ones where some lucky Joe just blunders into an open niche and gets stupidly rich are – in all likelihood – preceded by a string of failures. Nobody really gets it right the first time.
Even if you have been at it a while and had a lot of successes, you’re bound to eventually encounter a failed start. Even though you’ve spent all kinds of time and energy during research and development, you sell a dud. Every so often, duds waiting to happen will get through. As long as it wasn’t such a spectacular failure that you’re off to the poor house, you can get something from it.
An Example: A Blocked Affiliate Link
Let’s say, for example, that you create an affiliate link that a person can post in their blog. During the testing phase, it makes bank. Everyone gets excited about the idea, and you decide to sell this product. At first, everything goes well. The next thing you know, your customer support desk starts sending up complaints that the program doesn’t work. Eventually, you find out that the blog server is blocking your software.
Now, since you promised a money back guarantee, you find yourself having to pay everyone back. You try to save the project, but Read More→
Technorati.com Is Good Stuff for Your Affiliate Marketing Blog
Posted by: | CommentsThere are many search engines out there that you have to consider in Affiliate Marketing. Some are more universal, while some are somewhat specialized. While the universal ones, such as Google.com, are good to view where you and the competition are at (in relation to each other) overall, sometimes it’s good to use specialized search engines to find out how you compare in certain, specific areas. Technorati.com is one such specialized search engine.
Technorati Is a Blog Search Engine
Technorati.com’s original intent was to be a search engine for blogs. It competes with Google.com and Yahoo.com’s search engines in this specific area. The way it has classically worked is that it searches blog tags and keywords and ranks the most recent ones first. This, as you may see, can make Technorati an invaluable tool. By this, it can essentially be a gauge to see how quickly your blog posts are going in relation to the competition. From a single search on Technorati, you can see if you need to increase your blogging frequency or if you’re doing just fine that way.
Keep On Top of Page Ranking Criteria
As with any search engine, it is best to keep abreast of the news on how page ranking is done. Technorati has made several changes throughout the years, and it’s good to know what’s going on so that you can be a step ahead in using this tool. In 2007, they had made a very controversial move towards listing thumbnail images, leading some to say that the company was departing from its original mission. Being on top of this information, some companies were able to adapt and optimize their thumbnail images and their usage accordingly, while others got left in the dust. It’s definitely good to keep in mind that the opposition is in all likelihood using this tool and keeping up-to-date as well. Vigilance is a key element whenever you play this kind of hardball.
Not only do your competitors use Technorati, but let’s also keep in mind that many average users are using it too. Otherwise, why would you particularly care where you rank in regard to your competition here? What you are ultimately Read More→
When Getting Traffic to Your Website Isn’t Enough
Posted by: | CommentsSome new affiliate marketers think that being extra nice is a good idea when they start doing business. It IS a good strategy for getting traffic to your website, but the kid gloves are off when the traffic arrives. They think that this is a “refreshing approach” to making affiliate pages. What they don’t realize is that there is a good reason nobody who’s successful does this.
Having this quasi-humanitarian streak may seem refreshing, but it will never make you money. Customers, being what they are, will automatically make choices that aren’t in your best interest if given the chance. When you’re in business, the only place for humanitarian gestures is in the charities that you choose to give to.
Soft Selling Affiliate Marketers Let Money Go
The weaknesses that these soft affiliate marketers have are various. The most common one is that their webpages leave the viewers with too many options. When people shop, they’re looking for the cheapest options available. If the business owner gives too many choices between similar products, the customer will naturally choose the cheapest one. The business owner will lose money from this. It’s not that this principle is necessarily a bad idea, that having similar products with varying prices is non-profitable. However, varying the price too much without giving them a reason to buy the more expensive product will definitely decrease your profit.
Letting People Leave Your Affiliate Page—Bad Call
Another mistake that some new affiliates make is that they allow people to leave their affiliate page too easily. On one hand, this is fine if you’re not selling anything, but Read More→
Tips for Starting in Affiliate Marketing
Posted by: | CommentsSo many aspects of affiliate marketing make it a great place to start in Internet business. As a beginner, there are many temptations that can lead to dead ends for you if you’re not careful. It’s true that there are many profitable products out there, but you don’t want to just dive into everything. Nor do you want to pick just one and stick with it. Here are some of the tips you need to know to get started.
Start Niche Marketing with What You Know
A horrific mistake many newbie marketers make is how they approach niche marketing. Actually, the problem is that they don’t. You can get away with tackling any old niche later, but for now, stick with stuff that you know about.
The reason you should do it this way is that if you don’t know a niche, you don’t have a frame of reference for your web copy. If you don’t know what problem a product solves, how can you communicate with the reader about it? You also have to be able to brand yourself as an expert in your niche…something you can’t do with something you don’t know anything about. Get yourself a comfortable income in the stuff you know and are passionate about, then worry about researching your niches.
After You Get Your Base Income, Then Do Niche Research
Now that you have a start in the niches you know and have passion for, then you can do niche research to expand your portfolio. Your bills are covered, your business is running on autopilot, and now you have Read More→
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