Archive for getting traffic to your website
Getting Traffic to Your Website From Beyond the Internet
Posted by: | CommentsOne place you may not be looking at for getting traffic to your website is outside the Internet. While it’s true that information travels faster on the World Wide Web and that you can reach far away places, the value of promoting your website “in the real world” shouldn’t be underestimated. There are many opportunities for this, and you don’t have to rely on search engines.
Put Your Web Address on Business Cards
Business cards are a great place to start “real world advertising” for your web address. They’re inexpensive, and you can take them with you wherever you go. You can often leave them on store displays and counters.
Let’s say that you’re going to a marketing convention. You will naturally want to have business cards there to get your name out among your peers. It only makes sense to have your web address included. Your phone number may be optional, but you’re missing a great chance if you don’t include your web address.
Advertise Your Web Site in the Newspaper
Many people still use the newspaper, and it’s still a valuable advertising medium for your website. There’s a good chance that you’ll have to start small if your business is new. Start with Read More→
Getting Traffic to Your Website with Urgency
Posted by: | CommentsFew ways of getting traffic to your website can beat providing a sense of urgency. If you don’t give people on and off your list a reason to visit NOW, they probably never will. Short attention spans are the norm on the Internet, so you have to grab them by the eyeballs now and get them to your site.
Making Limited Time Offers Speeds Things Along
Few things can instill a sense of urgency more quickly than providing a countdown on limited time offers. When you launch your new promotion, you should provide a cut-off date. About a month before the launch, release your first notice of the impending launch date. Every week or so after that, provide another until the last two days before launch. Then you should send out notices daily.
You don’t want to start right off by giving daily notices. This will annoy the people on your list and make them want to leave. However, they tend to stay on your list if you increase the frequency of notices within the first few days of launching. The technique should give a sense of “putting a bug in their ear” at first, leading up to a virtual sense of crisis if they don’t join by the last call.
Having Limited Spots Is Powerful Leverage
Perhaps more potent than advertising that you have a limited time to sign up is advertising that you have limited spots. You follow pretty much the same procedure Read More→
Getting Traffic to Your Website with Bonus Traffic
Posted by: | CommentsGetting traffic to your website is your priority. Getting targeted traffic is an extra bonus. Bonus traffic is an incredibly powerful way of doing this. It’s like chocolate meeting peanut butter, only you’re mixing integration marketing with listbuilding. Here’s how it can work for you.
Step One is Forming a Partnership
Basically, what you start with is forming a partnership with someone who already has a membership site or a download page. It has to be within your niche to work. In this partnership, you make an exchange where your product goes on their website as a free bonus. In return, you get to communicate with their list, and thereby import them to yours.
This accomplishes several things that both parties can enjoy. For them, they get the extra reputation points and opt-in power for giving away an amazing product or service. For you, it’s a chance to build your reputation, and it expands your list immensely. From this particular list, you can draw traffic to your site, which equals highly targeted traffic.
Granted, this doesn’t mean you’re making sales on the product that you’re giving away. However, it works Read More→
Getting Traffic to Your Website with Press Releases
Posted by: | CommentsPress releases are a great way of getting traffic to your website quickly. You’ll get fairly immediate traffic, but the full benefit comes after a few days, so don’t panic if you don’t have an explosion of traffic from day one. There are some essential bits of information you need to know about how to do it; otherwise, this strategy is sunk.
How to Write Press Releases for Submission
The first thing you need to know about how to write press releases is that you’re not writing articles. If you write an article and submit it to a press release site, chances are you’ll get turned down. You have to have the mindset of a reporter when you write these things.
Think of it this way: Your next product launch or event is always newsworthy. Then write it as if you’re writing for a newspaper, which you are essentially doing. You don’t have a “title.” Instead, you have a “headline.” Include the city and state at the front of the PR, if applicable. You can even get a bit “salesy” with your press release since you’re trying to generate excitement.
How You Drive Traffic With Your PRs
Depending on the specifics of the PR site, you have a particular number of links that you can put in your PR to drive traffic to your site. On the average, you’re looking at about 3 to 5 hyperlinks total. You can usually have one of them as a URL link, but Read More→
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