Archive for Listbuilding
Nearly everyone in Internet marketing has heard the phrase, “The money is in the list.” Whether you’re a veteran or a greenhorn, you’ve probably seen this phrase over and over again. Now the big question is, “How do you build a list?”
Submit Articles to Article Directories
Article marketing is the backbone of almost every marketing campaign, and article directories are your resource for it. For starters, you will have keyword specific backlinks to your web page. This can drive targeted traffic to your page, which is great. The article itself can usually get page one status, since article directories are considered to be authoritative pages by the search engines.
If listbuilding is your objective, then your link in the author bio or resource box will need to lead to your opt-in. If someone clicked on the link in your bio, then they already want to know more about what you have to say about your niche. In other words, they want to be on your mailing list.
Blog for Fun and Profit
Writing a blog is another great way to draw attention to yourself. Simultaneously, you can show Read More→
One thing we in affiliate marketing don’t like is being caught with our pants down. Something comes along, like our vendor is a scammer, our site gets hacked, etc., and it throws a monkey wrench in the works. You may not remember the infamous Google “Florida Update” back in 2003, but it was a disaster for A LOT of marketers.
Basically, Google changed some of its ranking criteria, and thousands of marketers and other webmasters lost their rankings. Some of them came back from it after a while. Others never recovered from it. Can it happen again? I’m not banking on it. Here are some tips to insulate you from this kind of threat.
Listbuilding is Your Friend
Listbuilding isn’t just the key to a successful affiliate marketing career; it’s also your greatest buffer against a de-indexing. Whether you were justifiably de-indexed or not, having a large and responsive list will keep you in business in the meanwhile. With a strong list, you don’t need page rank in order to make money.
Your websites don’t go away just because Read More→
If you’re not using Twitter for getting traffic to your website, you’re missing out. Some marketers don’t bother, thinking that not much can be done in the few characters you’re allowed in a Tweet. The thing of it is that you’re not trying to put up full blog posts on Twitter. You Tweet about the fact that you did put up a new blog post.
Tweeting About Your Blogging
The most useful thing about Twitter is that you can use it to drive traffic to your blogging site or your other monetized sites. What it basically amounts to is that you Tweet something to the effect of “My thoughts on…” and provide a link to your website. Your followers see this, and if they’re interested, follow the link.
Of course, this means that you have to have a list of followers on Twitter. The great thing about this is that since nearly everyone has a Twitter account, you can just announce that you have one, and everyone that follows your other social media sites will follow your Twitter. Some, because they already have a Twitter account, and others may create their own accounts to follow yours.
Are the Old Social Media Sites Dead?
Many social media platforms have tools that allow you to import posts from other media sites so Read More→
Once you get people on your list, you want to keep them. Listbuilding continues over the course of several product promotions, and you want to keep the people that are already on your list interested in staying. The beauty of a list is that it’s a resource that you can keep drawing from. It only makes sense to keep them active and responsive.
Provide Special Incentives for Your List
The first thing you need to know about keeping your list as a valuable resource is that you should give extra incentives to them to buy products that you have newly launched. You can do this by providing bonus products and discounts above and beyond what you offer “outsiders.”
You may not always be able to provide discounts, such as in cases where you’re just an affiliate. This is where offering bonus material comes in. It’s best if this is niche-related material, either of your own creation or outsourced.
Provide Original Content in Newsletters
Newsletters are a staple in listbuilding. You will want to keep your list updated Read More→
When you’re listbuilding, it isn’t enough to drive traffic to your site. After all, you want to convert people to your list and get them to buy your product, right? Traffic that doesn’t convert is just window shopping.
The Conversion Process Starts With Your Copywriting
The copywriting on your website is all-important to make a conversion. Just as what you do off-site is geared toward drawing in targeted traffic, your copy should be geared towards making people fill out the opt-in. Here’s a good formula for your copy.
Identify the Problem that Your Product Fixes
One mistake that some marketers make is that they either talk too much about themselves, or they spend too many words on the product. While it’s necessary to have a little information about yourself, and you should say that your product is the greatest thing ever, it’s the problem that catches the viewers’ attention.
Chances are, if you’re attracted to affiliating a product, Read More→
Successful marketing and listbuilding, ironically, doesn’t involve having a good sales pitch. Many people in sales endorse using a hard sales pitch, leading you to believe that if you say “just the right thing,” the conversions will begin to happen. Maybe they’re just keeping you from being a competitor since it never seems to work out.
Sell Yourself, Not the Product
If you really expect people to opt in to your list, you need to sell yourself, not the product. The thing about mailing lists is that they’re not product specific; they’re marketer specific. When you choose to stop affiliating or selling a particular product, guess what? You get to keep your list.
This means that what’s important to your list isn’t your product; it’s you. From the word go, you have to promote yourself. Now you need to know what kind of persona you need to put out to make yourself attractive to viewers.
Start By Building Your Reputation
Building your reputation is the first step to get Read More→
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