Archive for Listbuilding
When you’re listbuilding (or doing any other aspect of your campaign), there are some things you might be tempted to say to cinch the deal. Granted, they seem like a great offer, but when it comes down to it, can you deliver? Here are some traps in your copy that you should avoid.
Promising a 100% Guarantee
There is only one situation where you should present a 100% guarantee on results. That is the situation where you’re willing to bite the bullet with EVERYONE on your list. Nothing is absolutely certain in business, and to say so is setting yourself up to lose everything.
Let’s Go Viral!
While viral marketing is a good strategy, you shouldn’t rely on it as the central part of your marketing scheme. As I said before, there aren’t any guarantees in business. Viral marketing is as much of a gamble as anything else. The payoff is great if it succeeds, but you should have something more stable as your lynchpin.
Promising Free Services
The problem of offering free services for your clients is that it’s you doing work for free. You got into Read More→
Affiliate marketing without a list is a lot like fishing in a swimming pool. You may have all the right poles and tackle, but you’re not likely to catch anything. It may be that someone occasionally throws a bass in your pool out of pity, but again, it won’t keep your family fed.
Listbuilding is Essential for Successful Affiliate Marketing
How do you think that the top dogs of affiliate marketing sell so much stuff if they’re not listbuilding? You can evaluate their pages all you want, and chances are they aren’t any better than yours, except for one thing—they have an opt-in box. Even if you have an opt-in box, you’re not going to get anywhere if no one knows about it.
The only thing that separates you from them is the relative size of your lists. They can sell a gazillion widgets because they have a stocked pond to fish from. Now, let’s talk about how you can turn your swimming pool into a fishing pond.
Building Your List by Driving Traffic to Your Website
The first thing you need to know is how to start building your list. You do this Read More→
Want to know an essential listbuilding technique? You should endorse multiple products and build lists through all of them. This is a super way to build a massive list in no time flat. Pulling it off is a no-brainer.
Building Your List through Multiple Opt-Ins
It makes sense that building your list through several opt-in opportunities makes list building go faster. Having several opt-ins all over the Net builds your exposure. More exposure equals more traffic. Most of the time, more traffic equals more list opt-ins. More list opt-ins equals more chances to convert to a sale.
These days, if you’re in a big hurry to get your list going, you should probably use the Web 2.0 strategies that best suit you. Facebook, Twitter, and Myspace are the top contenders in the Web 2.0 market. All you have to do is post links in your updates, and everyone that runs across them will head your way.
Cross-Posting Your Lists Can Draw Subscribers from Different Lists
One product may not catch your precise targeted audience, but another could. This is where cross-posting other lists becomes helpful. When you’ve “done it all” with one product, this is a great way to move on to the next. This is also Read More→
In the wonderful art of listbuilding, everyone knows that freebies are a great lever for conversions. Few freebies can exceed teleseminars for overall value. Here are a few things you can do to maximize the value of your teleseminars.
First, Offer the Live Seminar for Opting In
As you can imagine, the promise of a live teleseminar is a great impetus to get people to start opting in. If you use guest speakers, they will bring in their list, which you can add to your own. Your list can literally grow by the thousands in a week or two.
You can keep offering live seminars, assuming that you’re willing to schedule a new seminar every week or so. Of course, your ability to do this depends on your ability to schedule time for it, but it’s not a huge chunk out of your life. If you’re not able to schedule repeated teleseminars, there are options.
Offer Recordings for the Opt In
If you don’t have the ability to do repeated live teleseminars to get people to opt in, you can offer a recording of your teleseminar as a freebie. This isn’t nearly as Read More→
Two of the ripest social media sites for affiliate marketing are Facebook and Twitter. They’re among the top ranking social websites on Alexa, and they’re both catch words in every home. In fact, phone companies have “there’s an app for that” as a slogan, which includes stuff you can use on Facebook and Twitter.
Posting Affiliate Links on Twitter and Facebook
One of the greatest things about Twitter and Facebook is that you can post your affiliate links directly in your posts. The trick of it is that you have to remove the HTML part. Many people think that you have to have a Twitter or Facebook tool to post your affiliate link, but it’s not necessary or even desirable.
You want your links to look like anyone else linking to a website. The only way this works is to do it “as if” you’re merely linking to a cool site you’ve found. Just look at the script in your affiliate link, select the URL part, paste it, and there you go.
This is, of course, assuming that you’re not affiliating with a vendor that is already aware of the Read More→
If you’re having trouble with your listbuilding but think you’re doing everything right, it’s a good time to look at the copy on your website. You may have a gazillion friends and followers on the social media sites; you may have an awesome freebie; you may even have top rank on the search engines; but if your copy isn’t pulling the viewers to the opt-in, it’s just a waste of time. Here are some ideas about how to fix that.
Motivating Your Traffic to Opt In
How is your copy motivating your traffic to opt in? No one is going to give out their e-mail address willingly without some convincing. How much time do you spend talking about yourself? How much are you relating to their problems? How much are you promoting the product? These are the primary questions to ask when evaluating your copy.
Selling Yourself Too Much and Not Enough
While an appreciable amount of your copy should be spent selling yourself, it’s easy to overdo it, and altogether too easy to not do it enough. You should be able to do this in a couple paragraphs. Emphasize that you’re now an authority in your niche. Convince them that you know what you’re talking about and move on. Just don’t spend too much time talking about your Ferrari, your “ginormous” house, and so on when a picture or two can convey that. Windbags aren’t well-liked by clients!
The bulk of your message should be spent on the problems that brought them to your site to begin with. What you should say Read More→
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