Archive for Listbuilding
Listbuilding doesn’t always work the way we think it might. It may seem amazing at first to think that people don’t believe they can make or save tons of money. After all, nearly everyone out there would rather make more money and work less. However, partly due to a touch of personal skepticism on their part, with a dash of actual scam artist reports, most people never try.
“The Best Thing Ever” – A Mistake for Affiliate Marketers
You can use this to your advantage. You see, many affiliate marketers make the mistake of thinking that they can “wow” someone into buying their product if they tell them that they can make $50,000 a week for virtually no work. While this is technically possible, is anyone going to actually buy that?
Now, if you tell someone that they can make $50 a day with the same product, guess what will happen? Much more likely than the previous example, they will buy it. It simply sounds more believable.
Pretty much everyone has this possibility radar that they will often call a B.S. meter. They will often attribute to it a sort of psychic capacity or esoteric power. It is really their capacity to believe something, whether it’s actually true or Read More→
Lead generation and listbuilding are important to any business. Whether you’re using SEO, Web 2.0, or using other means to advertise, ultimately your goal is to generate leads. It might be helpful to have a clear idea of what is involved in lead generation to make your affiliate campaign more effective.
Defining What Generating Leads Means
By definition, generating leads is the creation of prospective customer interest or inquiry into a business’s products or services. While some people may think that getting people to buy your product is the goal, it’s actually not the only goal. The purposes of lead generation are list building, mailing list acquisition, as well as winning customers over to buy your services or products. Building a list is important to an online business, as it is one of the top ten ways to drive traffic to your website.
Of course, the ultimate goal is to get customers to buy your merchandise or services, but sometimes the means to get them there is more roundabout. Mailing lists are also important because many people may not be immediately ready to buy. If you can keep them reminded of your services, they may eventually change their minds and buy your product. More importantly, if they do buy your services, membership to a newsletter can keep them up to date on developments in your products and can cause them to be repeat customers.
Sales Leads versus Marketing Leads
One thing that is often overlooked about lead generation is that it is broken down into two different types of leads. These are the sales leads and marketing leads. While they, at first glance, seem similar, they Read More→
It’s highly doubtful to me that any marketer of any kind, Internet or otherwise, can possibly be so creative as to be able to generate limitless amounts of ideas for listbuilding. Sometimes we need inspiration, new insight, and even a bit of help.
I, myself, don’t claim to be the very fountainhead of new ideas. It may well be that I come to a particular idea, but I will certainly borrow this same idea if someone else comes up with it first. That’s just part of the whole game.
So how can you expose yourself to more ideas? There are many avenues out there to explore. Once again, I may not have thought of everything, but at least I can get you started on generating your own ideas.
Sales Seminars are Rich with Ideas
One way is to attend sales seminars. While these, technically, are a bunch of sales people on stage making their pitches, they can be a wealth of information. If you go to Read More→
Split testing is a handy tool in improving your website. Unfortunately, it’s also time-consuming and a bit of a skilled process. Luckily there are several tools out there to assist the process, but you should shop carefully. It evaluates the placement of your headlines, your text, and other elements, as well as what guarantees and any other statements you have on your site to maximize the conversion rate in visitors to your website.
Split Testing Improves Conversion Rates
Basically, split testing compares two versions of a landing page on your website to see which is better than the other in terms of drawing in traffic and thereby improving conversion rates. It’s a more scientific process than just looking at the page every week or so and trying to imagine what is actually going to work in making the website more visibly appealing and rank higher on search engine results. Your landing pages don’t necessarily have to be sales pages, either. Subscription pages and lead generation pages count, and it would be useful to test them, as well. As long as it’s a page where you’re collecting information from a visitor, it’s presumably wise to test it.
Also, you’re not limited to landing pages in what you can split test. Nearly any web page you have on the Internet – such as home pages, squeeze pages, or even media archives – can be evaluated by split testing. Any given Web page can benefit from a split test. All the same, these aren’t quite as important to test as your landing pages, especially your conversion pages. It’s all a matter of how much time you really want to put into your website each week.
Website Optimizer versus Taguchi
There are many brands of split testing software out there. The two most popular brands are Google’s website optimizer and Read More→
Of the many intricacies in building your website and linking it to the Web, an important consideration in optimizing it is how to lead into the opt-in as well as the actual sales page. You should, of course, have several links leading to those pages, but it should not be that every link leading to them should come from off the site.
Think of it this way: Some people are already sold and some aren’t. Some people will have done their research and have their credit cards sitting on their desks before they have even found your site. Others won’t be quite so ready and may even need some guidance to a particular product before they’re ready to buy. Obviously, you will have to accommodate both types somehow.
Who You Should Link Straight to the Opt-in
For the first type, it’s obviously recommended that you get them to the opt-in and buying page as quickly as you can. They don’t need to go through squeeze pages; they don’t need to be sold; and they don’t need anything explained. For this group, right from the first, you should provide a direct link to your purchasing page so they can just get on with their business. This should be the page that you have listed for the longest-tailed search phrases in the search engines. Once they click that link on Google.com, all they should have to do is fill in the purchasing information and get on with the buying.
Who You Should Put Through Squeeze Pages
For the second type, you will need a more intricate process for them to go through before they buy. Your purchasing page will pretty much automatically be listed in the shorter-tailed search phrases, but Read More→
The great thing about online communities is that first of all, they’re free listbuilding tools. Sometimes they will have a paid version that allows for certain features, but for most of your intents and purposes, the free version works just fine. What are the intents and purposes of using online community sites? It’s free listbuilding, as well as a way to drive traffic to your site.
Having one or several of these accounts is appealing, especially because it adds a “human element” to your business. Many potential clients like to interact with the people they do business with, and this can lead to having repeat customers, which is particularly vital to many businesses that advertise in online communities. Many of these sites have a verification code during the signing up process, which can subconsciously tell site members that you’re more than some corporate robot.
Using Social Media as a Traffic Generator
Of course, it can’t be forgotten that accounts on these communities are also ripe for advertising potential. If you know how, or if you can imagine how, you can turn a Facebook account into a virtual traffic generator for your website. With a certain arrangement of keyword placement and promotion of your website, as well as backlinks wherever you can put them, you’re certain to increase the traffic to your site. Though more traffic doesn’t always mean more money, you have to have at least some traffic to make money and build your list.
Managing Your Social Media Accounts
Of course, though it would be ideal to collect as many of these social media accounts as you can, there is a certain capacity that you should consider. Either you would have to keep up with these accounts, or Read More→
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