Archive for Listbuilding
In case you haven’t noticed, television and movie star Ashton Kutcher has the largest Twitter follower list. It would seem at first glance that his list would be a prime target for listbuilding on Twitter. While it’s true that if you could get even a fraction of his list to follow you, you’ll have a huge list, but it may not be in your best interest.
Ashton Kutcher’s List is a Fan List
The only common factor in Ashton Kutcher’s list is that it’s a fan list. The thing they all have in common is that they like him. Now, if you’re marketing products related to him, great! However, there’s a good chance that you’re not.
The rules of effective active listbuilding like “friending” or “following” on social networks stay pretty much the same no matter what the network. What are the chances that anyone on a movie star’s list cares about your niche? You don’t need movie buffs if you’re promoting toasters.
When Listbuilding on Twitter, You Need a Targeted List
As always in affiliate marketing, you need a targeted list. The thing about recruiting on a celebrity’s list is that at first, you may have a gazillion confirmations. Your popularity may well explode, but there’s a catch.
Once everyone figures out that you’re a marketer, they have a choice. Either they leave or they stay. Given that the list of followers Read More→
As pretty much every social networking group is useful for an online business in one way or another, Meetup.com is no exception for listbuilding. For one thing, it can be used as an advertising format to build your list. For another, it’s a good place to build a network of like-minded persons. The benefits of the former are fairly straightforward. For the latter, it can go in several beneficial directions.
Meetup.com is Good for Advertising Your Company
If you have a company, or if you have the conception of one, Meetup.com is a means of advertising your company. It can also serve as a sort of human resources department, or it can serve as a corporate networking site. You can expect all these and more from Meetup.com.
Let’s say you put your group, your company, or your vision of a company up on Meetup.com. Of course, you should try to get into every conceivable category and niche you can. This will, of course, drive up your visibility on Google and the other search engines. This will also increase your visibility in Meetup.com itself. Now, what to do with it from there?
More or less, it depends on what you want to do with it. Whatever it is, you should make it Read More→
Nearly everyone in Internet marketing has heard the phrase, “The money is in the list.” Whether you’re a veteran or a greenhorn, you’ve probably seen this phrase over and over again. Now the big question is, “How do you build a list?”
Submit Articles to Article Directories
Article marketing is the backbone of almost every marketing campaign, and article directories are your resource for it. For starters, you will have keyword specific backlinks to your web page. This can drive targeted traffic to your page, which is great. The article itself can usually get page one status, since article directories are considered to be authoritative pages by the search engines.
If listbuilding is your objective, then your link in the author bio or resource box will need to lead to your opt-in. If someone clicked on the link in your bio, then they already want to know more about what you have to say about your niche. In other words, they want to be on your mailing list.
Blog for Fun and Profit
Writing a blog is another great way to draw attention to yourself. Simultaneously, you can show Read More→
One thing we in affiliate marketing don’t like is being caught with our pants down. Something comes along, like our vendor is a scammer, our site gets hacked, etc., and it throws a monkey wrench in the works. You may not remember the infamous Google “Florida Update” back in 2003, but it was a disaster for A LOT of marketers.
Basically, Google changed some of its ranking criteria, and thousands of marketers and other webmasters lost their rankings. Some of them came back from it after a while. Others never recovered from it. Can it happen again? I’m not banking on it. Here are some tips to insulate you from this kind of threat.
Listbuilding is Your Friend
Listbuilding isn’t just the key to a successful affiliate marketing career; it’s also your greatest buffer against a de-indexing. Whether you were justifiably de-indexed or not, having a large and responsive list will keep you in business in the meanwhile. With a strong list, you don’t need page rank in order to make money.
Your websites don’t go away just because Read More→
If you’re not using Twitter for getting traffic to your website, you’re missing out. Some marketers don’t bother, thinking that not much can be done in the few characters you’re allowed in a Tweet. The thing of it is that you’re not trying to put up full blog posts on Twitter. You Tweet about the fact that you did put up a new blog post.
Tweeting About Your Blogging
The most useful thing about Twitter is that you can use it to drive traffic to your blogging site or your other monetized sites. What it basically amounts to is that you Tweet something to the effect of “My thoughts on…” and provide a link to your website. Your followers see this, and if they’re interested, follow the link.
Of course, this means that you have to have a list of followers on Twitter. The great thing about this is that since nearly everyone has a Twitter account, you can just announce that you have one, and everyone that follows your other social media sites will follow your Twitter. Some, because they already have a Twitter account, and others may create their own accounts to follow yours.
Are the Old Social Media Sites Dead?
Many social media platforms have tools that allow you to import posts from other media sites so Read More→
Once you get people on your list, you want to keep them. Listbuilding continues over the course of several product promotions, and you want to keep the people that are already on your list interested in staying. The beauty of a list is that it’s a resource that you can keep drawing from. It only makes sense to keep them active and responsive.
Provide Special Incentives for Your List
The first thing you need to know about keeping your list as a valuable resource is that you should give extra incentives to them to buy products that you have newly launched. You can do this by providing bonus products and discounts above and beyond what you offer “outsiders.”
You may not always be able to provide discounts, such as in cases where you’re just an affiliate. This is where offering bonus material comes in. It’s best if this is niche-related material, either of your own creation or outsourced.
Provide Original Content in Newsletters
Newsletters are a staple in listbuilding. You will want to keep your list updated Read More→
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