Archive for Listbuilding
When you’re listbuilding, it isn’t enough to drive traffic to your site. After all, you want to convert people to your list and get them to buy your product, right? Traffic that doesn’t convert is just window shopping.
The Conversion Process Starts With Your Copywriting
The copywriting on your website is all-important to make a conversion. Just as what you do off-site is geared toward drawing in targeted traffic, your copy should be geared towards making people fill out the opt-in. Here’s a good formula for your copy.
Identify the Problem that Your Product Fixes
One mistake that some marketers make is that they either talk too much about themselves, or they spend too many words on the product. While it’s necessary to have a little information about yourself, and you should say that your product is the greatest thing ever, it’s the problem that catches the viewers’ attention.
Chances are, if you’re attracted to affiliating a product, Read More→
Successful marketing and listbuilding, ironically, doesn’t involve having a good sales pitch. Many people in sales endorse using a hard sales pitch, leading you to believe that if you say “just the right thing,” the conversions will begin to happen. Maybe they’re just keeping you from being a competitor since it never seems to work out.
Sell Yourself, Not the Product
If you really expect people to opt in to your list, you need to sell yourself, not the product. The thing about mailing lists is that they’re not product specific; they’re marketer specific. When you choose to stop affiliating or selling a particular product, guess what? You get to keep your list.
This means that what’s important to your list isn’t your product; it’s you. From the word go, you have to promote yourself. Now you need to know what kind of persona you need to put out to make yourself attractive to viewers.
Start By Building Your Reputation
Building your reputation is the first step to get Read More→
When you’re listbuilding (or doing any other aspect of your campaign), there are some things you might be tempted to say to cinch the deal. Granted, they seem like a great offer, but when it comes down to it, can you deliver? Here are some traps in your copy that you should avoid.
Promising a 100% Guarantee
There is only one situation where you should present a 100% guarantee on results. That is the situation where you’re willing to bite the bullet with EVERYONE on your list. Nothing is absolutely certain in business, and to say so is setting yourself up to lose everything.
Let’s Go Viral!
While viral marketing is a good strategy, you shouldn’t rely on it as the central part of your marketing scheme. As I said before, there aren’t any guarantees in business. Viral marketing is as much of a gamble as anything else. The payoff is great if it succeeds, but you should have something more stable as your lynchpin.
Promising Free Services
The problem of offering free services for your clients is that it’s you doing work for free. You got into Read More→
Affiliate marketing without a list is a lot like fishing in a swimming pool. You may have all the right poles and tackle, but you’re not likely to catch anything. It may be that someone occasionally throws a bass in your pool out of pity, but again, it won’t keep your family fed.
Listbuilding is Essential for Successful Affiliate Marketing
How do you think that the top dogs of affiliate marketing sell so much stuff if they’re not listbuilding? You can evaluate their pages all you want, and chances are they aren’t any better than yours, except for one thing—they have an opt-in box. Even if you have an opt-in box, you’re not going to get anywhere if no one knows about it.
The only thing that separates you from them is the relative size of your lists. They can sell a gazillion widgets because they have a stocked pond to fish from. Now, let’s talk about how you can turn your swimming pool into a fishing pond.
Building Your List by Driving Traffic to Your Website
The first thing you need to know is how to start building your list. You do this Read More→
Want to know an essential listbuilding technique? You should endorse multiple products and build lists through all of them. This is a super way to build a massive list in no time flat. Pulling it off is a no-brainer.
Building Your List through Multiple Opt-Ins
It makes sense that building your list through several opt-in opportunities makes list building go faster. Having several opt-ins all over the Net builds your exposure. More exposure equals more traffic. Most of the time, more traffic equals more list opt-ins. More list opt-ins equals more chances to convert to a sale.
These days, if you’re in a big hurry to get your list going, you should probably use the Web 2.0 strategies that best suit you. Facebook, Twitter, and Myspace are the top contenders in the Web 2.0 market. All you have to do is post links in your updates, and everyone that runs across them will head your way.
Cross-Posting Your Lists Can Draw Subscribers from Different Lists
One product may not catch your precise targeted audience, but another could. This is where cross-posting other lists becomes helpful. When you’ve “done it all” with one product, this is a great way to move on to the next. This is also Read More→
In the wonderful art of listbuilding, everyone knows that freebies are a great lever for conversions. Few freebies can exceed teleseminars for overall value. Here are a few things you can do to maximize the value of your teleseminars.
First, Offer the Live Seminar for Opting In
As you can imagine, the promise of a live teleseminar is a great impetus to get people to start opting in. If you use guest speakers, they will bring in their list, which you can add to your own. Your list can literally grow by the thousands in a week or two.
You can keep offering live seminars, assuming that you’re willing to schedule a new seminar every week or so. Of course, your ability to do this depends on your ability to schedule time for it, but it’s not a huge chunk out of your life. If you’re not able to schedule repeated teleseminars, there are options.
Offer Recordings for the Opt In
If you don’t have the ability to do repeated live teleseminars to get people to opt in, you can offer a recording of your teleseminar as a freebie. This isn’t nearly as Read More→
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