Having millions of visitors to your website doesn’t mean anything if they’re not going to buy your product. One mistake many businesses make when they design their websites is that they target for a general audience, hoping to draw in more visitors. The problem is that most online businesses are not paid for every visitor to their website. They only get paid if the visitors actually buy their products. You could have literally millions of visitors and not make a dime if you’re in the general searches, but you could have a fat wallet from a few hundred visitors if you’re in the specific search terms. Niche identification wins in terms of actual money earned from traffic.

In this case, it pays to be as specific as possible when designing a website. If a user types a long search phrase into Google when they’re shopping for a product like yours, your page should still be there! Most people that shop on the internet aren’t just there to browse. If they are just browsing, then it doesn’t matter to you whether they visit your site or not, does it?

Usually, if they’re ready to spend their money on something, they know exactly what they’re looking for. Chances are the search terms they will be using are very specific. They won’t be wasting their time browsing through “camera film” if they know they just need “35mm sepia-toned camera film.” If you put this close to the top of your page, I can guarantee that you will get more shopping than “just browsing” traffic. This specificity is where you can win the prize.

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