The Number One Internet Business Mistake

I don’t care what business you’re in. I don’t care what business you’re trying to promote. It doesn’t matter.

The number one mistake is the same for all of them. If you don’t avoid this mistake, it will kill your business as surely as the sun will rise tomorrow.

I have seen hordes of business, large and small, devastated by this simple mistake. It’s easy to make. You’ve got to do everything to avoid it. Here it is:

“Don’t spend more money on marketing your business than your profits allow.”

I told you this was simple. Think about this . . . why did all those hugely funded dot-coms fail? They spent more money than they made.

Worse yet. They spent money on marketing without having any idea what they were getting for that investment.

Now, you don’t have to have millions at your disposal to make this mistake. I correspond often with people who have blown through their small marketing stake. They started with a few hundred and now have nothing to show for it. How tragic.

If you run out of money, your business dies!

The key to marketing on the Internet is to find ways to market your business that are either free or very low cost.

If you want to always make a profit, don’t spend money on marketing. Use free methods like banner exchanges, link exchanges and joint ventures. They cost you nothing so every
sale you make should be profitable.

I not only use free marketing, I also make extensive use of low cost marketing strategies like ezine advertising. One recent ad cost me $100 and created $1,300 in profits in one week.

Guard your marketing money carefully. Only invest your money in small increments. Only increase your spending when you’re sure you’re going to quickly create enough profits to cover your investment. If your website does not allow you to do that,
then consider working on it until it does.

The Internet can be your personal goldmine as long as you manage your business wisely and keep your costs down.