You can approach the creation of your own business from 2 different angles.

You can decide what you want to sell and try to force that product on the marketplace. Or, you can find out what people want to buy and provide it for them. This is often the easier path to a profitable business.

We’ve all fallen in love with a great product we’ve created or found somewhere. We just know this is the greatest thing since sliced bread. But, just because you’re in love with bobbin’ head dragon dolls doesn’t mean that anyone else will want to buy one.
If you’ve got enough money, time and marketing expertise, you might be able to create a demand for the dolls, but this is undoubtedly a very hard way to go about creating a business.

If you’re trying to decide on a focus for your business, or you’re looking to expand your business, then I suggest you spend some time researching the marketplace. Take a look at what types of products and services are already being sold in large amounts.

For example, if you examined the classified ad section of a major magazine each week for several weeks and noticed certain ads were running every week, you can safely guess that these ads are working. Otherwise, the advertiser would not continue to pay for the ads.

You’ll probably find that lots of the advertisers focus in similar markets. Areas like “how to make money,” “lose weight fast,” and “how to get out of debt” are topics of timeless appeal. People are always going to want to know those things.

These areas then become obvious places to focus on for your business. Yes, you’ll find lots of competition. But, you’ll lots of opportunity as well because the marketplace is huge for most of these areas.

By the way, I know many of you like to compete. That’s the nature of many entrepreneurs. When it comes to marketing, we’re allowed to get an edge by “cheating.” We don’t have to do things the hard way.

We can take the path of least resistance and sell things that people want to buy.

Yours in success,

Shawn