The Rules of E-mailing Your Affiliate Marketing List

When a newbie marketer gets a healthy affiliate marketing list, the idea of e-mailing them can be scary.  The idea of a mass exodus of un-subscribers can be terrifying, but don’t let it get to you.  Fear is failure and the forerunner of failure.  You have to be positive and upbeat in your mailings and YOU HAVE TO MAIL.

Entertain Your E-mail List

If a lot of people un-subscribing from your e-mail list is your concern, there are some ways to make sure that they stay on.  An important way of doing this is to entertain your subscribers.  By now, you have a good idea of what kind of people are on your list.  Use this to your advantage.

Your niche will reflect the way you’ll entertain your readers.  You can use humor, either making it niche-specific or according to the type of people on your list.  Naturally, if you have a lot of white collars on your list, “You might be a marketer if” jokes probably won’t fly very well.  You might be better off entertaining them by “declaring war on the search engines” or a similar sort of performance.

Doing an Occasional Product Review is a Plus

You can either mail out a product review to your list, or you can post one on your site and point them to it.  Either way, it’s a great way to drive your traffic.  Naturally, the product you should review is the one you’re promoting.

Of course, you should be honest in your review.  You don’t want to compromise your reputation.  You should try out the product and post the pros and cons of it.  End the review on a positive note, since you’ll want the traffic to convert.

Focus on Your Subscribers’ Problems

You should at all times keep a connection with your subscribers.  One of the most pragmatic ways to do this is to talk about the problems they have that your product fixes.  This technique can be transferred into future affiliate marketing campaigns.

The most important thing about e-mail marketing is to never get discouraged by the ones that do leave, and especially by the ones who leave nasty comments.  Most of the time, their statements have no real relation to you.  Nearly anything they could say ultimately amounts to the fact that they, in some way, weren’t aware that they agreed to getting e-mail messages from you.

Keep in mind also that you’re not in this to win a popularity contest.  You’re in affiliate marketing to make money.  You drive traffic and monetize it.  Some people feel a “moral obligation” to hate marketers.  Let it roll off and move on.