Tighten Your Webpage for Listbuilding

When you’re listbuilding, it isn’t enough to drive traffic to your site.  After all, you want to convert people to your list and get them to buy your product, right?  Traffic that doesn’t convert is just window shopping.

The Conversion Process Starts With Your Copywriting

The copywriting on your website is all-important to make a conversion.  Just as what you do off-site is geared toward drawing in targeted traffic, your copy should be geared towards making people fill out the opt-in.  Here’s a good formula for your copy.

Identify the Problem that Your Product Fixes

One mistake that some marketers make is that they either talk too much about themselves, or they spend too many words on the product.  While it’s necessary to have a little information about yourself, and you should say that your product is the greatest thing ever, it’s the problem that catches the viewers’ attention.

Chances are, if you’re attracted to affiliating a product, you have encountered a problem that was fixed by it or something like it.  Use your experience to your advantage.  Introduce yourself, then connect with the viewer by going on and on about how the problem vexed your early efforts in your niche.  Don’t be afraid to hold back on the details – the more, the better.

Endorse Your Product as the Solution to the Problem

After harping on the problem for most of your copy, and periodically while describing the problem, endorse your product as the solution.  It wouldn’t be wise to start endorsing the product at the end of the copy.  You should mention it periodically and give a chance to opt-in several times during your “reminiscing.”

Towards the end of your copy, you should start switching the focus from the problem to the solution.  You shouldn’t spend too much time describing the product, but you should give a clear impression that it solved the problem.  It should be an account of how things turned around for you once you used what you’re offering.

Pictures of your ClickBank or PayPal account profits go a long way toward this.  Testimonials from members of your list are a big help too.  The more punch the message has, the better.  Use the extreme case scenario and be excited about it.

The art of good copy style is not in just blasting your message from the beginning but, instead, building up to a frenzy.  Grabbing them at their current mood and elevating it to a sense of necessity for your product will do more to convert them to your list than starting off full blast.

A Strong Call to Action Gives the Incentive to Opt-In

The incentive to opt-in to your list is the call to action.  Here, you will link to the opt-in page, and this is where you cinch the deal.  Offer a bonus, something that’s either your own product or something provided by the vendor.  It can either be given away, or you may charge a little extra to get it.  Once they get to this point, they should have no question in their minds that they want to opt-in.