Why Does Everyone Play The Copycat Game?

It’s amazing to me how relatively smart people seem to constantly fail abysmally at marketing.

One of the biggest mistakes I see, and I’ve seen it a lot lately, is the copycat guy. You know how this works… someone develops a new hit TV show / movie / book / something, and a whole bunch of people jump in and copy it.

It’s like having dozens of sequels to a hit movie.

Unfortunately, 90% of the copycats suck at what they’re doing. Seriously.

The marketing sucks. The product sucks. Did you ever notice that almost every movie sequel sucks as well? Not that some don’t make money, but you can’t keep sending out the same message and expecting the market to keep buying at the same rate. It’s not going to happen.

I’ve seen at least 2 versions of this in the arena of Internet marketing lately and it’s pretty funny if you stand back and watch this from a broader perspective.

The first one focuses on list building courses. Every business owner knows you need to build a list for your business. And for an online biz this can be incredibly lucrative. But at least once a month, I get a promotion from some guy who has just released the latest, greatest course on lists.

Nine out of 10 of these guys I’ve never heard of. They’re just copying the last guy who seemed to do pretty well selling a course. But they’re just peddling some rehashed trash that they think might work, but they haven’t actually made work themselves!

The second one is built around being an “anti-guru”. At some point in the development of the Internet, some people got labeled as “gurus”. Not sure what qualifies them. Very few of them sought the title.

So my friend Chris Adams does a great job selling his Day Job Killer course – great course BTW – http://www.internetpromoservices.com/dayjob as the young guy who stole all the gurus’ secrets.

Now what happens is all wannabe gurus decide that they don’t want to be gurus any more. They want to be anti-gurus instead. Because they think they’re going to sell more stuff that way. In fact, one guy sends out an email about getting a tattoo that actually says “anti-guru”. But apparently he was not committed enough to the position so he didn’t actually get the tattoo.

Do you see the trend happening here?

It’s like a bunch of politicians that change their minds every time a new poll shows that the voters’ opinions have shifted.

Now some of y’all might be thinking that the Big Dog here is guilty of the same thing since I worked with Antonio Thornton to recently release “Using The Law Of Attraction To Get Anything You Want!”

Obviously, this product follows the same theme discussed on the movie “The Secret” and lots of people have become instant “gurus”. Not me. Not Antonio.

First of all, I’ve been using the Law Of Attraction and similar principles for a long time. That’s why I live in the $2.2MM home, drive the luxury cars, and am currently sitting here in my $800k vacation home. Most of those wannabe LOA (Law Of Attraction) experts only see this kind of success on TV or in a magazine.

Second, Antonio Thornton IS an expert on the Law of Attraction. He personally runs the largest group in the world (of those we can find) of like- minded people who meet to work on using the Law of Attraction in their daily lives. That group has 482 people and counting.

Third, instead of rehashing the same stuff as countless other people seem to be doing, we spent time to give this a fresh perspective based on our personal lives.

Fourth, instead of some $20++ book, we recording an in-depth audio with 114 minutes of solid info. You can download this session and listen on your computer or your iPod or similar mp3 player. Plus, we give you the uncensored transcript so you can read any part you want as well.

Fifth, this entire package is more user friendly and more valuable than any static book. But it costs about 70% LESS than these hardcover books.

Just $7 gets you everything!

So while this is a popular topic, we’re not playing the boring copycat game.

Take a look. See what you think.
http://www.internetpromoservices.com/loa2

Yours in success,

Shawn Casey